Journal articles: 'Individuality. Middle ages. Postmodernism' – Grafiati (2024)

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This article aims to demonstrate that it is less important to pigeonhole Oppen's poetics within modernism or postmodernism than it is to understand his poetic practice as a mode of critical public discourse participating in social debates concerning the state of democratic society in the 1960s. Adopting the framework of the Habermasian transformation of the public sphere allows us to understand the political impact of Oppen's volumes of poetry in the 1960s much more clearly, if we construe them as part of a distinct political engagement that reaches beyond his earlier modernist allegiances. The main argument here is that Oppen's middle and later poetry straddles a larger paradigmatic shift that occurs within the 1960s from a politics of subjectivity that is focussed upon the autonomy of the self to a politics of the self that stresses community and relational ethics. Within this context, it can be seen that a volume like Of Being Numerous addresses itself to the question of how to live as both a unique and yet a social being, and how to retain one's individuality whilst also participating within a community. The urgency and pressure of that question characterizes all three volumes of his poetry published in the 1960s, and is explored through a comparative analysis of the discourse of individuality and community in Oppen's poems and various documents of the 1960s.

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I want to begin with some anecdotal facts:Item: a first-year seminar on multiethnicity in New York is taught at Barnard College only by the English faculty.Item: a senior seminar on epic and romance in the Middle Ages, announced in the fall 2002 offerings of the University of Michigan's English department, will include works by Chrétien de Troyes and Marie de France, but the only texts to be read in the original language are in Middle English.Item: a comparative literature course on modernism, magical realism, and postmodernism at the University of Michigan for fall 2002 will read texts by Proust, Kafka, Mann, Borges, García Márquez, Tekin, Calvino, and Pamuk in English only

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The essence of the series of essays published by the journal is that with a maximum compactness of the presentation, it provides a summary of the main phenomena of world artistic culture, covered in its entirety both from the point of view of the general historical process, and in relation to the various arts (literature, the fi ne arts, architecture, music, theater and cinema). At the same time, the customary categorization according to national schools and the division into the separate respective arts with the genre specifi cation inherent in each of them are overcome, which answers the positive trends of globalization and provides a holistic view of artistic phenomena. The following artistic and historical periods are considered in stages: the Ancient world, the Greco-Roman world, the Middle Ages, the Renaissance era, the Baroque period, the Enlightenment, Romanticism, Post-romanticism, the fi rst, second and third Modern periods, Postmodernism, and, as an afterword, — “The Golden age of Russian artistic culture.”

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"The evolution of the European musical culture took place in a flagrant contradiction with the traditional image of a simple succession of stylistic stages. Even if the linearity of the consecution of Antiquity, Middle Ages, Renaissance, Baroque, Viennese Classicism, Romanticism, Modernism and Postmodernism is only too obvious, the nature and logic of the transformations are related to the determining referentiality of the syncretic principle. But, unlike the Enlightenment conception of linear progress, applicable rather to the technological and, in general, scientific thinking, musical art has evolved in mirror symmetry to a cultural history that was separated into two great “ages”, following Eliade's idea of the sacred-profane dichotomy. Around the year 1600, the order of the constituents of the syncretic principle, which are three in number: the Sacred (the tribal societies), the mythological (the Greek and Roman Antiquities) and the ritualistic (the Middle Ages and the Renaissance), was reversed – the ritualistic and the mythological (the Baroque, the Viennese classicism and Romanticism) and the Sacred (the first modernism). In postmodernity, the syncretic principle itself is “recycled” and thus the cycle of cultural evolution closes by returning (in an obviously distorted manner) to the original principle. Keywords: syncretism, Sacred, mythological, ritualistic, three modernisms and three modernities."

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The ArgumentThe paper argues that the distinction between modernism and postmodernism can be applied metaphorically to clarify the changing image of music during the late Middle Ages. The paper discusses the scientific and rational strategies that thirteenth century musical theorists applied to revise earlier musical conceptualization. It highlights the thirteenth-century innovative affiliation of music with Aristotelian physics and argues that in a very subtle and seemingly contradictory way music theorists expressed the nascent awareness, if not tacit acknowledgment, of the mundane nature of music. It argues further that in the fourteenth century the issue of representing musical-rhythmical variability by means of a suitable language shifted to the forefront of musical theory and practice. The unprecedented emphasis on musical signs and their semantic behavior as well as the demand to demystify the discourse about rhythmical concepts — so as to question the necessity of metacategories — all point to an affinity between fourteenth century musical thought and postmodern sensibilities.

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?Neo-medievalism? has become well known concept in contemporary social theory. It is widely used by historians, sociologists of culture and international relations theorists, not only for the critical reconsideration of heritage from ?historical? Middle Ages, but also for the easier and more accurate distinguishing of their cultural-historical and international-political aspirations through analogies with contemporary social processes. This paper deals with the emergence of ?neo-medieval motives? in social theory and philosophy since Romanticism, throughout ?catholic cultural renewal? and ?Russian religious renaissance?, up to their influences on ?theories of crisis of modernity? from the first half of 20th century and on significant works of Spengler, Toynbee, Ortega y Gasset and Pitirim Sorokin. Then, author follows the revival of interests for Middle Ages in the seventies of the last century along with the onset of postmodernism, and also the first use of ?neo-medieval model? for explanation of international relations transformation (in the work of Hedley Bull and his followers). Finally, contemporary ?neo-medieval? tendencies in scientific approaches are being observed - from the systemic transformation from a modern to a postmodern political economy, throughout urban studies, sociology and philosophy seeking again the indisputable epistemological support in religion and tradition.

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The subject of this research is the conditions, under which in the transitional periods that are defined by the author as “sociocultural transformation”, is carried out the selection of cultural-dominant characteristics forming the essence of the next gradual stage in the dynamics of culture. These conditions are determined based on the analysis of the dynamics of culture of the European (Euro-Atlantic) civilization. The author considered such transitional periods as Late Hellenism, Renaissance and Reformation, avant-garde and postmodernism, which represent the sociocultural transformation between Antiquity, Middle Ages and Modern Age respectively. The method of philosophical interpretation of the cultural phenomena of European (Euro-Atlantic) civilization became the key method for this research. The main conclusion of this work consists in description of  such semantic vectors of sociocultural transformation as relativization of meanings, paralyzation of meanings, principle of doubt and uncertainty, and separation with the preceding cultural tradition. These semantic vectors orient towards upward tendency of cultural development.

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In her article, the author discusses the merits of the German craft bookbinder Paul Kersten (1865-1943) in the development of modern decorative papers as an expression of artistic individuality in the field of applied arts. From the Middle Ages, decorative paper had been used in decoration and bookbinding. Bookbinding workshops had traditionally made starched marbled paper. The interest of Paul Kersten, coming from a bookbinding family, in these papers had already dated from his youth. During his travels abroad, he was aware of the poor state of the bookbinding craft, which was affected by the mass production of books and book bindings as well as the industrialisation of paper production at the end of the 19th century. Kersten helped to introduce Art Nouveau into the design of German bookbinding and the methods of the modern production of decorative papers. At first, he worked as a manager in German paper manufactures and then as a teacher of bookbinding. His work was later oriented towards Symbolic Expressionism and he also tried to cope with the style of Art Deco.

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The situation of crisis characteristic of education actualizes the consideration of a modern educational strategy in order to identify its methodological foundations. The educational strategies developed in the period of Antiquity, the Middle Ages, the New Age are ana-lyzed. As part of the traditional educational strategy shows the subject-objective nature of the interaction of the teacher and the student. The failure of the traditional paradigm in the knowledge society is demonstrated. The post-industrial society proclaiming informati-zation creates a cultural environment, with a value system corresponding to it, where ed-ucation occupies a special place, but its essential characteristics are such as “creative”, “reflexive”, “critical”. The concept of an educational space that is in development, contrib-uting to the isolation of the “image” of individuality in man is investigated. It is concluded that the emerging modern educational strategy is dependent, in particular, on the devel-opment of information technologies, which is reflected in the organization of the educa-tional process and the educational system as a whole.

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The labyrinth in literature: From Baroque to Postmodernism The labyrinth has proved to be an essential symbol of postmodernist literature and the philosophy of our time. This symbol has apparently had the power to bridge the centuries between Ancient Greece and the year 2000. In reality the labyrinth as a geometrical figure has acquired various meanings in the course of time. The history of the labyrinth as symbol shows that the constant elements are as essential as the changes in meaning from the Middle Ages until the present day. Two of the new symbolic elements that accompany the labyrinth on its way through various cultural periods are the garden and the path of life. During the Baroque the labyrinth, for example, represented the synthesis of garden, path and maze. At the end of the twentieth century the labyrinth once more becomes a dominant and significant structure. The labyrinth reflects the inability and perhaps impossibility to find the key to the centre of the world and to discover the truth behind the words we use. On the other hand, the labyrinth suggests that the search for meaning and truth is an aim in itself or even that this search can lead to new forms of wisdom. The labyrinth therefore is an ambivalent and fascinating symbol of our time. Dedalus and Ariadne, however, have not yet brought the salvation we are waiting for.

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In the visual arts of Azerbaijan, the formation of the iconography of Istanbul is a multi-level and stage process. Its relevance is due to a number of factors of both the socio-ethnocultural aspect, historicism of relations, and creative searches of a personal nature. The purpose of the study of this article is to identify the context and the main priorities of the formation of the pictorial signature of Istanbul in Russian painting at certain stages of its development. The choice of the iconographic method as the main one made it possible to most clearly trace the specific semantics of the city, and also led to an appeal to the iconology of plots and genres associated with the image of Istanbul. The formation of canonical schemes took place against a complex background of a complex of historical mutual influences of related states, which necessitated the use of the diachronic method as one of the main tools. As a result, a rather capacious empirical base was analyzed, which included works of Azerbaijani painting from successive historical eras. Along with them, the initial base was considered, a series of interviews with the authors of the work was conducted. A generalization of the study was the conclusion that the image of Azerbaijani artistic creative consciousness was gradually formed, starting from the Middle Ages, within the framework of canonical art and against the background of constant close historical contact, which also led to periods of recession (Soviet period) in the development of themes. Stable positions during the new time are traditions of European romanticism, and in particular, Orientalism, reflected in the monumental painting of Azerbaijan. The stylistic and genre diversity is rapidly gaining momentum with a period of independence within the framework of both classical and postmodernism.

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The article is devoted to the problem of the genre of V. Bryusov’s novel “The Fiery Angel”. The purpose of the article is to assert that the author uses the tradition of the medieval German novel in a stylized capacity. Bryusov needs the method of literary mystification not so much to hide relationships of real people who served as prototypes for the heroes of the novel, but to establish an allusive cultural connection between Germany in the era of M. Luther and the “Silver Age” of Russian literature, with its interest in issues of religion and gender. The relevance of the study dictated by the attention of the modern reader to the literature of the “Silver Age”, as well as a special interest in metamorphoses that the novel genre undergoes in the era of modernism and postmodernism. The research materials are the text of the novel, biographical information related to the personalities of prototypes, reviews of literary criticism, as well as literary studies. We use descriptive, hermeneutic, synchronic, diachronic, historical-genetic, comparative, analytical and biographical methods in this work. The results of the study and their discussion consist in reflection on the paradigm in defining the genre of the novel, in pointing out the tradition of literary mystification, which rises to the “Belkin’s Tales” by A. Pushkin. Also important is the circ*mstances that the religious searches inherent in the prototypes of the heroes of the novel are akin to Protestant moods of the Reformation. As a result, we conclude that the author, because of the anthropological unity of the archetypal situation, continued the literary tradition of the German Middle Ages. It is laid down in the basis of the plots of both V. Bryusov’s novel and the first part of “Faust” by I.W. Goethe, as well as A. Belyi’s novel “Petersburg”, in which the love triangle invariant and its transformation from prototypes to characters is represented by the same mechanism as is characteristic of the “Fiery Angel”. The assertion of this way of implementing a behavioral scheme (anthropological invariant) in the process of transforming prototypes into characters is the innovation of our work.

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Taking into account the methodology of Ukrainian and interdisciplinary studies, the available research on the theory and practice of identification processes, the article considers the phenomenon of civilizational identity of Ukrainians, its origins, formation, and current state from the standpoint of civilizational, anthropological, and sociocultural approaches. The concept of “civilizational identity” indicates the affiliation of an individual, ethnic group, or state to a particular civilization and is interpreted as a set of symbols, ideas, feelings, and self-awareness of their belonging to the Ukrainian cultural and civilizational community, which is based on national and universal values within the space of European civilizations and interaction with them. The author analyzes theoretical and methodological foundations of civilizational identity presented in the works by A. Bergson, M. Weber, К. Wolf, S. Huntington, E. Gellner, I. Hoffmann, E. Husserl, J. Derrida, K. Eder, E. Erikson, G. Simmel, A. Camus, E. Cassier, A. Kuna, K. Levi-Strauss, G. Rickert, E. Smith, A. Toynbee, S. Freud, C. Jung, K. Jaspers, and others. He considers its Ukrainian features and structure: ethnic, national, cultural, religious, political, civic, European, and other components, shown in connection with the mentality and global nature against the background of historical progress and post-Soviet transformations, beginning from the Middle Ages, Kyivan Rus, the Renaissance, modernism and ending with postmodernism; emphasizes the historical mission of Ukrainian Cossacks as a national carrier of a new identity, tracks civilizational self-determination of the Ukrainian identity at the turn of the 19th–20th centuries, as well as the role of consciousness, social psychology, and the national idea in the civilizational transformation of identity; highlights the causes of the identity crisis and schism in the conditions of totalitarianism, its devastating consequences for the identification process of Ukrainians in general. The main focus is put on the study of the specifics of the civilizational identity formation in the conditions of independence of Ukraine; the role of its components – ethnic, religious, national, civic, and European; the contribution of T. Bevz, T. Voropaieva, M. Kozlovets, I. Kutsyi, L. Nahorna, M. Obushnyi, Yu. Pavlenko, Yu. Polishchuk, M. Popovych, O. Rafalskyi, V. Tkachenko, M. Shulha, M. Yurii, and others to the study of key aspects of the problem; the influence on the civilizational identification processes, European integration, and globalization of the modern world, Revolution of dignity, democratization of the society, interethnic relations, aggressive policy of Russia. The article highlights ways to preserve Ukrainian identity in the alien environment, the role of Ukrainians abroad in shaping civilizational identity. Significant attention is paid to the importance of Ukrainian studies as an academic synthesis of historical, philosophical, ethnological, cultural, and psychological knowledge in the elaboration of scholarly bases for building the civilizational identity and summarizing the relevant accumulated practical experience. A number of proposals have been made to further research the problem, increasing the role of the state and civil society in activating the civilizational identification of Ukrainians and their prospects.

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Statement of the problem. Today national musicology is beginning to actively show interest in the study of Western European medieval monody. However, there is still no scientific information about the unique personality of the Middle Ages – Hildegard of Bingen and her musical creativity – in particular about the liturgical drama «Ordo virtutum», although there are some musicology methods for analyzing this music. The relevance of this study is due to the filling of this gap. Taking in account that a musical work of the 11–12th centuries is usually considered only within the context of the “historical style”, it seems interesting to have the opposite approach – to identify the characteristic features of authorship in the work of a medieval composer, whose music is becoming more and more popular in the world concert repertoire. The purpose of the article is to consider the work of Hildegard of Bingen in the aspect of the phenomenon of the author’s style and to identify the invariant features of the individual style model. The liturgical drama “Ordo Virtutum” (“Series of Virtues”) of 1150 by Hildegard of Bingen was chosen as the material for the study, in which several types of art – music, literature and theater are combined, and which is the earliest survived sample of this genre. The “libretto” of the drama is written by Hildegard own and fixed in the so-called “Rizenkodeks” – the majestic manuscript book of 25 pounds, which stored in Wiesbaden Landesbibliothek. The author of this study used the following research methods: historical and contextual due to the need to identify the specifics of creative thinking of Hildegard of Bingen in the context of the theory and practice of the liturgical monody of her time; intonation-dramaturgical analysis aimed at a holistic comprehension of the musical content as such, which is guided by the search for unifying patterns of the intonation plan, and the text-musical semantic analysis of the holy chants fot covering the synergistic aspect of understanding style. Results of the study. Theological themes were the main issues of Hildegard’s life, because from the age of eight she lived and studied in a Benedictine monastery, and later founded her own monastery in Rupertsberg. So, the work of Hildegard of Bingen, along with the music of such well-known, but much younger than her, contemporaries, masters of polyphony, like Leonin and Perotin, provides a unique opportunity to trace the peculiarities of the manifestation of authorship in the monody of the 12th century. The Gregorian chant became a genre that fully embodies the aspirations of the church. However, from the 11th century onwards, secular elements were gradually introduced into church music: from Easter or Christmas tropes, which contained intonations of folk songs, to theatrical episodes based on Scriptures, or “actions” called liturgical drama. The musical drama “Ordo Virtutum” (“A Series of Virtues”) was created to consecrate the Hildegard Convent in Rupertsberg and is impressive primarily because it is the first fully preserved, not fragmentary, liturgical drama. Unlike traditional liturgical drama, the work also surprises with its unusualness and multidimensionality. The text of the drama is related to the themes, characters and prophetic visions presented in one of the main theological works of Hildegard – “Scivias”. As for music, it is a monody, which, thanks to its innovations, significantly expands the tonal and intonational boundaries of music of that time. “Ordo Virtutum” is a Christian philosophical parable dedicated to the struggle for the human soul between the sixteen Virtues (Faith, Hope, Love, Humility, Docility, Innocence, Modesty, Divine Love, Divine Knowledge, Prudence, Patience, Chastity etc.) and the devil. This is the story of a “prodigal daughter” tempted by the devil, who gradually repented and returned with joy to the bosom of the Church. The manuscript of the drama is not divided into actions, but modern editions divide the work into six parts: the prologue, four scenes and the finale. There are a total of 82 different melodies, 80 of which are performed by women. The presence of a large number of female roles (as evidenced by the mostly high register of singing) indicates that the drama “Ordo Virtutum” was composed and performed for the first time in a nunnery. A peculiar struggle takes place between the features of the traditional Gregorian genre, secular influences and signs of Hildegard’s own style of singing, which leads to their synthesis in her compositional work and the opening of new musical horizons. The content of her songs is based on spiritual and cultural context, on the one hand, and personal and psychological attitudes, on the other. Hildegard’s monody is individual in relation to the models of Gregorian chants described in the scientific literature and is unorthodox. Following the text, the melody is divided into lines, which are combined into structural constructions of a higher level – stanzas. The structural and semantic unity of the whole is achieved due to the commonality of melodic motives, and the structure of lines and stanzas is determined by the motive formula. The presence of the above-mentioned integrating principle together with the multiplicity of its incarnations within the unique author’s individuality makes it possible to assert that Hildegard of Bingen’s music is a systemic phenomenon and demonstrates its own compositional style, like the music of Leonin or Perotin. On the example of the analysis of the musical characteristics of different heroes of the work, we see that the liturgical drama “Ordo Virtutum” is not just a collection of typified chorales, as it may seem at first glance. We have before us a real composer opus, endowed with its own unique authorial style, which is “lighting” through each element of this harmonious systemic compositional and semantic integrity. Conclusions. The liturgical drama of Hildegard of Bingen, in fact, was the first, which means that it is advisable to talk about the “phenomenon of a musical work” (the term of N. Gerasimova-Persidskaya), which is inevitably associated with authorship. It was also revealed that the characteristic features that add originality to the musical writing of St. Hildegard are the construction of special short intonational-motive formulas, as well as the frequent use of melismas and musical figures of ascending leaps, extended to an octave. The interaction of these and other qualities forms the uniquely individual author’s style of Hildegard of Bingen, the phenomenon of which lies in his exceptional integrity.

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Background. Choral work of American composers of the second half of the XX century is characterized by new qualities that have appeared because of not only musical but also non-musical factors generated by the system of cultural, historical and social conditions. Despite of a serious amount of scientific literature on the history of American music, the choral layer of American music remains partially unexplored, especially, in Ukrainian musical science, that bespeaks the science and practical novelty of the research results. The purpose of this study is to discover and to analyze the peculiarities of the historical formation and identity of American choral art of the second half of the twentieth century using the the works of famous American artists as examples. The research methodology is based on theoretical, historical and analytical methods, generalization and specification. Results. The general picture of the development of American composers’ practice in the genre of choral music is characterized by genre and style diversity. In our research we present portraits of iconic figures of American choral music in the period under consideration. So, the choral works of William Dawson (1899–1990), one of the most famous African-American composers, are characterized by the richness of the choral texture, intense sonority and demonstration of his great understanding of the vocal potential of the choir. Dawson was remembered, especially, for the numerous arrangements of spirituals, which do not lose their popularity. Aaron Copland (1899–1990), which was called “the Dean of American Composers”, was one of the founder of American music “classical” style, whose name associated with the America image in music. Despite the fact that the composer tends to atonalism, impressionism, jazz, constantly uses in his choral opuses sharp dissonant sounds and timbre contrasts, his choral works associated with folk traditions, written in a style that the composer himself called “vernacular”, which is characterized by a clearer and more melodic language. Among Copland’s famous choral works are “At The River”, “Four Motets”, “In the Beginning”, “Lark”, “The Promise of Living”; “Stomp Your Foot” (from “The Tender Land”), “Simple Gifts”, “Zion’s Walls” and others. Dominick Argento’s (1927–2019) style is close to the style of an Italian composer G. C. Menotti. Argento’s musical style, first of all, distinguishes the dominance of melody, so he is a leading composer in the genre of lyrical opera. Argento’s choral works are distinguished by a variety of performers’ stuff: from a cappella choral pieces – “A Nation of Cowslips”, “Easter Day” for mixed choir – to large-scale works accompanied by various instruments: “Apollo in Cambridge”, “Odi et Amo”, “Jonah and the Whale”, “Peter Quince at the Clavier”, “Te Deum”, “Tria Carmina Paschalia”, “Walden Pond”. For the choir and percussion, Argento created “Odi et Amo” (“I Hate and I Love”), 1981, based on the texts of the ancient Roman poet Catullus, which testifies to the sophistication of the composer’s literary taste and his skill in reproducing complex psychological states. The most famous from Argento’s spiritual compositions is “Te Deum” (1988), where the Latin text is combined with medieval English folk poetry, was recorded and nominated for a Grammy Award. Among the works of Samuel Barber’s (1910–1981) vocal and choral music were dominating. His cantata “Prayers of Kierkegaard”, based on the lyrics of four prayers by this Danish philosopher and theologian, for solo soprano, mixed choir and symphony orchestra is an example of an eclectic trend. Chapter I “Thou Who art unchangeable” traces the imitation of a traditional Gregorian male choral singing a cappella. Chapter II “Lord Jesus Christ, Who suffered all lifelong” for solo soprano accompanied by oboe solo is an example of minimalism. Chapter III “Father in Heaven, well we know that it is Thou” reflects the traditions of Russian choral writing. William Schumann (1910–1992) stands among the most honorable and prominent American composers. In 1943, he received the first Pulitzer Prize for Music for Cantata No 2 “A Free Song”, based on lyrics from the poems by Walt Whitman. In his choral works, Schumann emphasized the lyrics of American poetry. Norman Luboff (1917–1987), the founder and conductor of one of the leading American choirs in the 1950–1970s, is one of the great American musicians who dared to dedicate most of their lives to the popular media cultures of the time. Holiday albums of Christmas Songs with the Norman Luboff Choir have been bestselling for many years. In 1961, Norman Luboff Choir received the Grammy Award for Best Performance by a Chorus. Luboff’s productive work on folk song arrangements, which helped to preserve these popular melodies from generation to generation, is considered to be his main heritage. The choral work by Leonard Bernstein (1918–1990) – a great musician – composer, pianist, brilliant conductor – is represented by such works as “Chichester Psalms”, “Hashkiveinu”, “Kaddish” Symphony No 3)”,”The Lark (French & Latin Choruses)”, “Make Our Garden Grow (from Candide)”, “Mass”. “Chichester Psalms”, where the choir sings lyrics in Hebrew, became Bernstein’s most famous choral work and one of the most successfully performed choral masterpieces in America. An equally popular composition by Bernstein is “Mass: A Theater Piece for Singers, Players, and Dancers”, which was dedicated to the memory of John F. Kennedy, the stage drama written in the style of a musical about American youth in searching of the Lord. More than 200 singers, actors, dancers, musicians of two orchestras, three choirs are involved in the performance of “Mass”: a four-part mixed “street” choir, a four-part mixed academic choir and a two-part boys’ choir. The eclecticism of the music in the “Mass” shows the versatility of the composer’s work. The composer skillfully mixes Latin texts with English poetry, Broadway musical with rock, jazz and avant-garde music. Choral cycles by Conrad Susa (1935–2013), whose entire creative life was focused on vocal and dramatic music, are written along a story line or related thematically. Bright examples of his work are “Landscapes and Silly Songs” and “Hymns for the Amusem*nt of Children”; the last cycle is an fascinating staging of Christopher Smart’s poetry (the18 century). The composer’s music is based on a synthesis of tonal basis, baroque counterpoint, polyphony and many modern techniques and idioms drawn from popular music. The cycle “Songs of Innocence and of Experience”, created by a composer and a pianist William Bolcom (b. 1938) on the similar-titled poems by W. Blake, represents musical styles from romantic to modern, from country to rock. More than 200 vocalists take part in the performance of this work, in academic choruses (mixed, children’s choirs) and as soloists; as well as country, rock and folk singers, and the orchestral musicians. This composition successfully synthesizes an impressive range of musical styles: reggae, classical music, western, rock, opera and other styles. Morten Lauridsen (b. 1943) was named “American Choral Master” by the National Endowment for the Arts (2006). The musical language of Lauridsen’s compositions is very diverse: in his Latin sacred works, such as “Lux Aeterna” and “Motets”, he often refers to Gregorian chant, polyphonic techniques of the Middle Ages and the Renaissance, and mixes them with modern sound. Lauridsen’s “Lux Aeterna” is a striking example of the organic synthesis of the old and the new traditions, or more precisely, the presentation of the old in a new way. At the same time, his other compositions, such as “Madrigali” and “Cuatro Canciones”, are chromatic or atonal, addressing us to the technique of the Renaissance and the style of postmodernism. Conclusions. Analysis of the choral work of American composers proves the idea of moving the meaningful centers of professional choral music, the gradual disappearance of the contrast, which had previously existed between consumer audiences, the convergence of positions of “third direction” music and professional choral music. In the context of globalization of society and media culture, genre and stylistic content, spiritual meanings of choral works gradually tend to acquire new features such as interaction of ancient and modern musical systems, traditional and new, modified folklore and pop. There is a tendency to use pop instruments or some stylistic components of jazz, such as rhythm and intonation formula, in choral compositions. Innovative processes, metamorphosis and transformations in modern American choral music reveal its integration specificity, which is defined by meta-language, which is formed basing on interaction and dialogue of different types of thinking and musical systems, expansion of the musical sound environment, enrichment of acoustic possibilities of choral music, globalization intentions. Thus, the actualization of new cultural dominants and the synthesis of various stylistic origins determine the specificity of American choral music.

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The «strong» reason, which characterises the theocentric and anthropological philosophical systems of the middle ages and modernity, has been broken faced with the «un-reason» seen in the disasters of manking: war, hunger, armaments, social inequality... In consequence «weak» reason which belongs to the postmodernity is now prevalent in a large part of our society. Ontological fragmentation and «weak» thought have engendered a new way of living whose influence is seen in education which is based on relativism and individualism. The causes of this change and its positive and negative aspects are critically analyzed in this article.

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Numerous Serbian novels of the 1980s and 1990s turned to the treatment of an older, allegedly forgotten history which encompasses the premodern period from the Middle Ages to the Enlightenment. It seems that this shift was accompanied by a political idealism and national-emancipatory zeal after the breakup of socialist Yugoslavia and its cultural politics. This paper will critically examine three extremely successful examples of historical postmodernism in contemporary Serbian literature: Milorad Pavić’s Dictionary of the Khazars (1984), Radoslav Petković’s Destiny, Annotated (1993) and Goran Petrović’s Opsada crkve Svetog Spasa (The Siege of the Church of Holy Salvation, 1997). This “historical turn” of historical postmodernism could be interpreted both as a deceptive attempt to return to the roots and as distinct archaeology with which writing seeks to examine the contemporary unsafe ground of the political, cultural and economic transition from the socialist system to democracy and capitalism. Actually, it seems that this kind of “reconstructive” novelistic approach, which can be seen as a deliberate postmodern double-coding, could be understood as a search for Serbian cultural capital that can be easily—perhaps too easily—found in the distant past. On the other side, the paper analyses “deconstructive” novels, like David Albahari’s Bait (1996), Vladimir Tasić’s Kiša i hartija (Rain and Paper, 2004) and Slobodan Tišma’s Bernardijeva soba (Bernardi’s Room, 2011). The novels from this camp demonstrate that the complexity connected with the demise of meta-narratives is not easy to represent in a work of literature. Through the figure of a weak subject, the “deconstructive” novel is able to imprint itself into the unknown, to disrupt codes, to cross the border and the wall of the symbolic order of capitalism and socialism and their production of desire. At the end of the paper, the paradoxes inherent in both these types of writing are presented.

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It has been proved that after the Middle Ages a new philosophical and legal worldview started to shape, which ensured a significant development of the philosophy of law that enabled emerging individualism. In the philosophy of the Renaissance, the problem of individualism changed its vector from the objective world to all spheres of social life that led to a rise of individual consciousness, causing human’s discovery of itself as a subject of activity. It has been established that the changes also occurred in the type of thinking that moved from collectivist to new thinking focused on defending dignity, the value of an individual, showing interest to interpersonal relationships, respect to individual sense of being, increasing attention to the process of self-knowledge, awareness of individual notion of oneself. It has been proved that the Renaissance relieved a human from external authorities and gave him a space of freedom, in which new notions of human’s place in the world appeared: the role of the state in organizing public life, the importance of social and individual values in taking significant decisions. It has been found out that the reasons that contributed to the emergence of a new individualism in the Renaissance era, in our opinion, include: the replacement of Christian theocentrism with humanistic anthropocentrism; integration of aesthetic and moral ideas taken from the ancient world order; the exit of individual freedom of the subjective «I» from the category of universal, denying the fundamental foundations of the latter; growth of intellectual movement; formation of new economic relations based on the freedom of economic entities; growth of free market economy, raising the prestige of educated people; proclamation of the right to individual initiative, self-awareness; the rise of individual religious consciousness; affirmation of the priority of human nature over the immanent reality; human’s discovery of itself as a subject of activity and law; fast growth of interest to self-knowledge, awareness of individual notion of oneself, transformation of a view of human nature and its relationship with the social and legal aspects of life, significance if internal motifs of individual actions as part of social and legal evaluation of an individual, focusing on humanism. Keywords: individualism, individualization, individuality, personality, individual, Renaissance, freedom.

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It has been proved that after the Middle Ages a new philosophical and legal worldview started to shape, which ensured a significant development of the philosophy of law that enabled emerging individualism. In the philosophy of the Renaissance, the problem of individualism changed its vector from the objective world to all spheres of social life that led to a rise of individual consciousness, causing human’s discovery of itself as a subject of activity. It has been established that the changes also occurred in the type of thinking that moved from collectivist to new thinking focused on defending dignity, the value of an individual, showing interest to interpersonal relationships, respect to individual sense of being, increasing attention to the process of self-knowledge, awareness of individual notion of oneself. It has been proved that the Renaissance relieved a human from external authorities and gave him a space of freedom, in which new notions of human’s place in the world appeared: the role of the state in organizing public life, the importance of social and individual values in taking significant decisions. It has been found out that the reasons that contributed to the emergence of a new individualism in the Renaissance era, in our opinion, include: the replacement of Christian theocentrism with humanistic anthropocentrism; integration of aesthetic and moral ideas taken from the ancient world order; the exit of individual freedom of the subjective «I» from the category of universal, denying the fundamental foundations of the latter; growth of intellectual movement; formation of new economic relations based on the freedom of economic entities; growth of free market economy, raising the prestige of educated people; proclamation of the right to individual initiative, self-awareness; the rise of individual religious consciousness; affirmation of the priority of human nature over the immanent reality; human’s discovery of itself as a subject of activity and law; fast growth of interest to self-knowledge, awareness of individual notion of oneself, transformation of a view of human nature and its relationship with the social and legal aspects of life, significance if internal motifs of individual actions as part of social and legal evaluation of an individual, focusing on humanism. Keywords: individualism, individualization, individuality, personality, individual, Renaissance, freedom.

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Literature—at least serious literature—is something that we work at. This is especially true within the academy. Literature departments are places where workers labour over texts carefully extracting and sharing meanings, for which they receive monetary reward. Specialised languages are developed to describe professional concerns. Over the last thirty years, the productions of mass culture, once regarded as too slight to warrant laborious explication, have been admitted to the academic workroom. Gothic studies—the specialist area that treats fearful and horrifying texts —has embraced the growing acceptability of devoting academic effort to texts that would once have fallen outside of the remit of “serious” study. In the seventies, when Gothic studies was just beginning to establish itself, there was a perception that the Gothic was “merely a literature of surfaces and sensations”, and that any Gothic of substantial literary worth had transcended the genre (Thompson 1). Early specialists in the field noted this prejudice; David Punter wrote of the genre’s “difficulty in establishing respectable credentials” (403), while Eve Kosofsky Sedgwick hoped her work would “make it easier for the reader of ‘respectable’ nineteenth-century novels to write ‘Gothic’ in the margin” (4). Gothic studies has gathered a modicum of this longed-for respectability for the texts it treats by deploying the methodologies used within literature departments. This has yielded readings that are largely congruous with readings of other sorts of literature; the Gothic text tells us things about ourselves and the world we inhabit, about power, culture and history. Yet the Gothic remains a production of popular culture as much as it is of the valorised literary field. I do not wish to argue for a reintroduction of the great divide described by Andreas Huyssen, but instead to suggest that we have missed something important about the ways in which popular Gothics—and perhaps other sorts of popular text—function. What if the popular Gothic were not a type of work, but a kind of play? How might this change the way we read these texts? Johan Huizinga noted that “play is not ‘ordinary’ or ‘real’ life. It is rather a stepping out of ‘real’ life into a temporary sphere of activity with a disposition all of its own. Every child knows perfectly well he is ‘only pretending’, or that it was ‘only for fun’” (8). If the Gothic sometimes offers playful texts, then those texts might direct readers not primarily towards the real, but away from it, at least for a limited time. This might help to account for the wicked spectacle offered by Dennis Wheatley’s The Devil Rides Out, and in particular, its presentation of the black mass. The black mass is the parody of the Christian mass thought to be performed by witches and diabolists. Although it has doubtless been performed on rare occasions since the Middle Ages, the first black mass for which we have substantial documentary evidence was celebrated in Hampstead on Boxing Day 1918, by Montague Summers; it is a satisfying coincidence that Summers was one of the Gothic’s earliest scholars. We have record of Summer’s mass because it was watched by a non-participant, Anatole James, who was “bored to tears” as Summers recited tracts of Latin and practiced hom*osexual acts with a youth named Sullivan while James looked on (Medway 382-3). Summers claimed to be a Catholic priest, although there is some doubt as to the legitimacy of his ordination. The black mass ought to be officiated by a Catholic clergyman so the host may be transubstantiated before it is blasphemed. In doing so, the mass de-emphasises interpretive meaning and is an assault on the body of Christ rather than a mutilation of the symbol of Christ’s love and sacrifice. Thus, it is not conceived of primarily as a representational act but as actual violence. Nevertheless, Summers’ black mass seems like an elaborate form of sexual play more than spiritual warfare; by asking an acquaintance to observe the mass, Summers formulated the ritual as an erotic performance. The black mass was a favourite trope of the English Gothic of the nineteen-sixties and seventies. Dennis Wheatley’s The Devil Rides Out features an extended presentation of the mass; it was first published in 1934, but had achieved a kind of genre-specific canonicity by the nineteen-sixties, so that many Gothics produced and consumed in the sixties and seventies featured depictions of the black mass that drew from Wheatley’s original. Like Summers, Wheatley’s mass emphasised licentious sexual practice and, significantly, featured a voyeur or voyeurs watching the performance. Where James only wished Summers’ mass would end, Wheatley and his followers presented the mass as requiring interruption before it reaches a climax. This version of the mass recurs in most of Wheatley’s black magic novels, but it also appears in paperback romances, such as Susan Howatch’s 1973 The Devil on Lammas Night; it is reimagined in the literate and genuinely eerie short stories of Robert Aickman, which are just now thankfully coming back into print; it appears twice in Mervyn Peake’s Gormenghast books. Nor was the black mass confined to the written Gothic, appearing in films of the period too; The Kiss of the Vampire (1963), The Witches (1966), Satan’s Skin, aka Blood on Satan’s Claw (1970), The Wicker Man (1973), and The Satanic Rites of Dracula (1974) all feature celebrations of the Sabbat, as, of course do the filmed adaptations of Wheatley’s novels, The Devil Rides Out (1967) and To the Devil a Daughter (1975). More than just a key trope, the black mass was a procedure characteristic of the English Gothic of the sixties; narratives were structured so as to lead towards its performance. All of the texts mentioned above repeat narrative and trope, but more importantly, they loosely repeat experience, both for readers and the characters depicted. While Summers’ black mass apparently made for tiresome viewing, textual representations of the black mass typically embrace the pageant and sensuality of the Catholic mass it perverts, involving music, incense and spectacle. Often animalistic sex, bestial*ty, infanticide or human sacrifice are staged, and are intended to fascinate rather than bore. Although far from canonical in a literary sense, by 1969 Wheatley was an institution. He had sold 27 million books worldwide and around 70 percent of those had been within the British market. All of his 55 books were in print. A new Wheatley in hardcover would typically sell 30,000 copies, and paperback sales of his back catalogue stood at more than a million books a year. While Wheatley wrote thrillers in a range of different subgenres, at the end of the sixties it was his ‘black magic’ stories that were far and away the most popular. While moderately successful when first published, they developed their most substantial audience in the sixties. When The Satanist was published in paperback in 1966, it sold more than 100,000 copies in the first ten days. By 1973, five of these eight black magic titles had sold more than a million copies. The first of these was The Devil Rides Out which, although originally published in 1934, by 1973, helped by the Hammer film of 1967, had sold more than one and a half million copies, making it the most successful of the group (“Pooter”; Hedman and Alexandersson 20, 73). Wheatley’s black magic stories provide a good example of the way that texts persist and accumulate influence in a genre field, gaining genre-specific canonicity. Wheatley’s apparent influence on Gothic texts and films that followed, coupled with the sheer number of his books sold, indicate that he occupied a central position in the field, and that his approach to the genre became, for a time, a defining one. Wheatley’s black magic stories apparently developed a new readership in the sixties. The black mass perhaps became legible as a salacious, nightmarish version of some imaginary hippy gathering. While Wheatley’s Satanists are villainous, there is a vaguely progressive air about them; they listen to unconventional music, dance in the nude, participate in unconventional sexual practice, and glut themselves on various intoxicants. This, after all, was the age of Hair, Oh! Calcutta! and Oz magazine, “an era of personal liberation, in the view of some critics, one of moral anarchy” (Morgan 149). Without suggesting that the Satanists represent hippies there is a contextual relevancy available to later readers that would have been missing in the thirties. The sexual zeitgeist would have allowed later readers to p*rnographically and pleasurably imagine the liberated sexuality of the era without having to approve of it. Wheatley’s work has since become deeply, embarrassingly unfashionable. The books are racist, sexist, hom*ophobic and committed to a basically fascistic vision of an imperial England, all of which will repel most casual readers. Nor do his works provide an especially good venue for academic criticism; all surface, they do not reward the labour of careful, deep reading. The Devil Rides Out narrates the story of a group of friends locked in a battle with the wicked Satanist Mocata, “a pot-bellied, bald headed person of about sixty, with large, protuberant, fishy eyes, limp hands, and a most unattractive lisp” (11), based, apparently, on the notorious occultist Aleister Crowley (Ellis 145-6). Mocata hopes to start a conflict on the scale of the Great War by performing the appropriate devilish rituals. Led by the aged yet spry Duke de Richleau and garrulous American Rex van Ryn, the friends combat Mocata in three substantial set pieces, including their attempt to disrupt the black mass as it is performed in a secluded field in Wiltshire. The Devil Rides Out is a ripping story. Wheatley’s narrative is urgent, and his simple prose suggests that the book is meant to be read quickly. Likewise, Wheatley’s protagonists do not experience in any real way the crises and collapses that so frequently trouble characters who struggle against the forces of darkness in Gothic narratives. Even when de Richlieu’s courage fails as he observes the Wiltshire Sabbat, this failure is temporary; Rex simply treats him as if he has been physically wounded, and the Duke soon rallies. The Devil Rides Out is remarkably free of trauma and its sequelæ. The morbid psychological states which often interest the twentieth century Gothic are excluded here in favour of the kind of emotional fortitude found in adventure stories. The effect is remarkable. Wheatley retains a cheerful tone even as he depicts the appalling, and potentially repellent representations become entertainments. Wheatley describes in remarkable detail the actions that his protagonists witness from their hidden vantage point. If the Gothic reader looks forward to gleeful blasphemy, then this is amply provided, in the sort of sardonic style that Lewis’ The Monk manages so well. A cross is half stomped into matchwood and inverted in the ground, the Christian host is profaned in a way too dreadful to be narrated, and the Duke informs us that the satanic priests are eating “a stillborn baby or perhaps some unfortunate child that they have stolen and murdered”. Rex is chilled by the sound of a human skull rattling around in their cauldron (117-20). The mass offers a special quality of experience, distinct from the everyday texture of life represented in the text. Ostensibly waiting for their chance to liberate their friend Simon from the action, the Duke and Rex are voyeurs, and readers participate in this voyeurism too. The narrative focus shifts from Rex and de Richlieu’s observation of the mass, to the wayward medium Tanith’s independent, bespelled arrival at the ritual site, before returning to the two men. This arrangement allows Wheatley to extend his description of the gathering, reiterating the same events from different characters’ perspectives. This would be unusual if the text were simply a thriller, and relied on the ongoing release of new information to maintain narrative interest. Instead, readers have the opportunity to “view” the salacious activity of the Satanists a second time. This repetition delays the climactic action of the scene, where the Duke and Rex rescue Simon by driving a car into the midst of the ritual. Moreover, the repetition suggests that the “thrill” on offer is not necessarily related to plot —it offers us nothing new —but instead to simply seeing the rite performed. Tanith, although conveyed to the mass by some dark power, is delayed and she too becomes a part of the mass’ audience. She saw the Satanists… tumbling upon each other in the disgusting nudity of their ritual dance. Old Madame D’Urfé, huge-buttocked and swollen, prancing by some satanic power with all the vigour of a young girl who had only just reached maturity; the Babu, dark-skinned, fleshy, hideous; the American woman, scraggy, lean-flanked and hag-like with empty, hanging breasts; the Eurasian, waving the severed stump of his arm in the air as he gavotted beside the unwieldy figure of the Irish bard, whose paunch stood out like the grotesque belly of a Chinese god. (132) The reader will remember that Madame D’Urfé is French, and that the cultists are dancing before the Goat of Mendes, who masquerades as Malagasy, earlier described by de Richlieu as “a ‘bad black’ if ever I saw one” (11). The human body is obsessively and grotesquely racialized; Wheatley is simultaneously at his most politically vile and aesthetically Goya-like. The physically grotesque meshes with the crudely sexual and racist. The Irishman is typed as a “bard” and somehow acquires a second racial classification, the Indian is horrible seemingly because of his race, and Madame D’Urfé is repulsive because her sexuality is framed as inappropriate to her age. The dancing crone is defined in terms of a younger, presumably sexually appealing, woman; even as she is denigrated, the reader is presented with a contrary image. As the sexuality of the Satanists is excoriated, titillation is offered. Readers may take whatever pleasure they like from the representations while simultaneously condemning them, or even affecting revulsion. A binary opposition is set up between de Richlieu’s company, who are cultured and moneyed, and the Satanists, who might masquerade as civilised, but reveal their savagery at the Sabbat. Their race becomes a further symptom of their lack of civilised qualities. The Duke complains to Rex that “there is little difference between this modern Satanism and Voodoo… We might almost be witnessing some heathen ceremony in an African jungle!” (115). The Satanists become “a trampling mass of bestial animal figures” dancing to music where, “Instead of melody, it was a harsh, discordant jumble of notes and broken chords which beat into the head with a horrible nerve-racking intensity and set the teeth continually on edge” (121). Music and melody are cultural constructions as much as they are mathematical ones. The breakdown of music suggests a breakdown of culture, more specifically, of Western cultural norms. The Satanists feast, with no “knives, forks, spoons or glasses”, but instead drink straight from bottles and eat using their hands (118). This is hardly transgression on the scale of devouring an infant, but emphasises that Satanism is understood to represent the antithesis of civilization, specifically, of a conservative Englishness. Bad table manners are always a sign of wickedness. This sort of reading is useful in that it describes the prejudices and politics of the text. It allows us to see the black mass as meaningful and places it within a wider discursive tradition making sense of a grotesque dance that combines a variety of almost arbitrary transgressive actions, staged in a Wiltshire field. This style of reading seems to confirm the approach to genre text that Fredric Jameson has espoused (117-9), which understands the text as reinforcing a hegemonic worldview within its readership. This is the kind of reading the academy often works to produce; it recognises the mass as standing for something more than the simple fact of its performance, and develops a coherent account of what the mass represents. The labour of reading discerns the work the text does out in the world. Yet despite the good sense and political necessity of this approach, my suggestion is that these observations are secondary to the primary function of the text because they cannot account for the reading experience offered by the Sabbat and the rest of the text. Regardless of text’s prejudices, The Devil Rides Out is not a book about race. It is a book about Satanists. As Jo Walton has observed, competent genre readers effortlessly grasp this kind of distinction, prioritising certain readings and elements of the text over others (33-5). Failing to account for the reading strategy presumed by author and audience risks overemphasising what is less significant in a text while missing more important elements. Crucially, a reading that emphasises the political implications of the Sabbat attributes meaning to the ritual; yet the ritual’s ability to hold meaning is not what is most important about it. By attributing meaning to the Sabbat, we miss the fact of the Sabbat itself; it has become a metaphor rather than a thing unto itself, a demonstration of racist politics rather than one of the central necessities of a black magic story. Seligman, Weller, Puett and Simon claim that ritual is usually read as having a social purpose or a cultural meaning, but that these readings presume that ritual is interested in presenting the world truthfully, as it is. Seligman and his co-authors take exception to this, arguing that ritual does not represent society or culture as they are and that ritual is “a subjunctive—the creation of an order as if it were truly the case” (20). Rather than simply reflecting history, society and culture, ritual responds to the disappointment of the real; the farmer performs a rite to “ensure” the bounty of the harvest not because the rite symbolises the true order of things, but as a consolation because sometimes the harvest fails. Interestingly, the Duke’s analysis of the Satanists’ motivations closely accords with Seligman et al.’s understanding of the need for ritual to console our anxieties and disappointments. For the cultists, the mass is “a release of all their pent-up emotions, and suppressed complexes, engendered by brooding over imagined injustice, lust for power, bitter hatred of rivals in love or some other type of success or good fortune” (121). The Satanists perform the mass as a response to the disappointment of the participant’s lives; they are ugly, uncivil outsiders and according to the Duke, “probably epileptics… nearly all… abnormal” (121). The mass allows them to feel, at least for a limited time, as if they are genuinely powerful, people who ought to be feared rather than despised, able to command the interest and favour of their infernal lord, to receive sexual attention despite their uncomeliness. Seligman et al. go on to argue ritual “must be understood as inherently nondiscursive—semantic content is far secondary to subjunctive creation.” Ritual “cannot be analysed as a coherent system of beliefs” (26). If this is so, we cannot expect the black mass to necessarily say anything coherent about Satanism, let alone racism. In fact, The Devil Rides Out tends not to focus on the meaning of the black mass, but on its performance. The perceivable facts of the mass are given, often in instructional detail, but any sense of what they might stand for remains unexplicated in the text. Indeed, taken individually, it is hard to make sense or meaning out of each of the Sabbat’s components. Why must a skull rattle around a cauldron? Why must a child be killed and eaten? If communion forms the most significant part of the Christian mass, we could presume that the desecration of the host might be the most meaningful part of the rite, but given the extensive description accorded the mass as a whole, the parody of communion is dealt with surprisingly quickly, receiving only three sentences. The Duke describes the act as “the most appalling sacrilege”, but it is left at that as the celebrants stomp the host into the ground (120). The action itself is emphasised over anything it might mean. Most of Wheatley’s readers will, I think, be untroubled by this. As Pierre Bourdieu noted, “the regularities inherent in an arbitrary condition… tend to appear as necessary, even natural, since they are the basis of the schemes of perception and appreciation through which they are apprehended” (53-4). Rather than stretching towards an interpretation of the Sabbat, readers simply accept it a necessary condition of a “black magic story”. While the genre and its tropes are constructed, they tend to appear as “natural” to readers. The Satanists perform the black mass because that is what Satanists do. The representation does not even have to be compelling in literary terms; it simply has to be a “proper” black mass. Richard Schechner argues that, when we are concerned with ritual, “Propriety”, that is, seeing the ritual properly executed, “is more important than artistry in the Euro-American sense” (178). Rather than describing the meaning of the ritual, Wheatley prefers to linger over the Satanist’s actions, their gluttonous feasting and dancing, their nudity. Again, these are actions that hold sensual qualities for their performers that exceed the simply discursive. Through their ritual behaviour they enter into atavistic and ecstatic states beyond everyday human consciousness. They are “hardly human… Their brains are diseased and their mentality is that of the hags and the warlocks of the middle ages…” and are “governed apparently by a desire to throw themselves back into a state of bestial*ty…” (117-8). They finally reach a state of “maniacal exaltation” and participate in an “intoxicated nightmare” (135). While the mass is being celebrated, the Satanists become an undifferentiated mass, their everyday identities and individuality subsumed into the subjunctive world created by the ritual. Simon, a willing participant, becomes lost amongst them, his individual identity given over to the collective, subjunctive state created by the group. Rex and the Duke are outside of this subjunctive world, expressing revulsion, but voyeuristically looking on; they retain their individual identities. Tanith is caught between the role played by Simon, and the one played by the Duke and Rex, as she risks shifting from observer to participant, her journey to the Sabbat being driven on by “evil powers” (135). These three relationships to the Sabbat suggest some of the strategies available to its readers. Like Rex and the Duke, we seem to observe the black mass as voyeurs, and still have the option of disapproving of it, but like Simon, the act of continuing to read means that we are participating in the representation of this perversity. Having committed to reading a “black magic story”, the reader’s procession towards the black mass is inevitable, as with Tanith’s procession towards it. Yet, just as Tanith is compelled towards it, readers are allowed to experience the Sabbat without necessarily having to see themselves as wanting to experience it. This facilitates a ludic, undiscursive reading experience; readers are not encouraged to seriously reflect on what the Sabbat means or why it might be a source of vicarious pleasure. They do not have to take responsibility for it. As much as the Satanists create a subjunctive world for their own ends, readers are creating a similar world for themselves to participate in. The mass—an incoherent jumble of sex and violence—becomes an imaginative refuge from the everyday world which is too regulated, chaste and well-behaved. Despite having substantial precedent in folklore and Gothic literature (see Medway), the black mass as it is represented in The Devil Rides Out is largely an invention. The rituals performed by occultists like Crowley were never understood by their participants as being black masses, and it was not until the foundation of the Church of Satan in San Francisco in the later nineteen-sixties that it seems the black mass was performed with the regularity or uniformity characteristic of ritual. Instead, its celebration was limited to eccentrics and dabblers like Summers. Thus, as an imaginary ritual, the black mass can be whatever its writers and readers need it to be, providing the opportunity to stage those actions and experiences required by the kind of text in which it appears. Because it is the product of the requirements of the text, it becomes a venue in which those things crucial to the text are staged; forbidden sexual congress, macabre ceremony, violence, the appearance of intoxicating and noisome scents, weird violet lights, blue candle flames and the goat itself. As we observe the Sabbat, the subjunctive of the ritual aligns with the subjunctive of the text itself; the same ‘as if’ is experienced by both the represented worshippers and the readers. The black mass offers an analogue for the black magic story, providing, almost in digest form, the images and experiences associated with the genre at the time. Seligman et al. distinguish between modes that they term the sincere and the ritualistic. Sincerity describes an approach to reading the world that emphasises the individual subject, authenticity, and the need to get at “real” thought and feeling. Ritual, on the other hand, prefers community, convention and performance. The “sincere mode of behavior seeks to replace the ‘mere convention’ of ritual with a genuine and thoughtful state of internal conviction” (103). Where the sincere is meaningful, the ritualistic is practically oriented. In The Devil Rides Out, the black mass, a largely unreal practice, must be regarded as insincere. More important than any “meaning” we might extract from the rite is the simple fact of participation. The individuality and agency of the participants is apparently diminished in the mass, and their regular sense of themselves is recovered only as the Duke and Rex desperately drive the Duke’s Hispano into the ritual so as to halt it. The car’s lights dispel the subjunctive darkness and reduce the unified group to a gathering of confused individuals, breaking the spell of naughtily enabling darkness. Just as the meaningful aspect of the mass is de-emphasised for ritual participants, for readers, self and discursive ability are de-emphasised in favour of an immersive, involving reading experience; we keep reading the mass without pausing to really consider the mass itself. It would reduce our pleasure in and engagement with the text to do so; the mass would be revealed as obnoxious, unpleasant and nonsensical. When we read the black mass we tend to put our day-to-day values, both moral and aesthetic, to one side, bracketing our sincere individuality in favour of participation in the text. If there is little point in trying to interpret Wheatley’s black mass due to its weakly discursive nature, then this raises questions of how to approach the text. Simply, the “work” of interpretation seems unnecessary; Wheatley’s black mass asks to be regarded as a form of play. Simply, The Devil Rides Out is a venue for a particular kind of readerly play, apart from the more substantial, sincere concerns that occupy most literary criticism. As Huizinga argued that, “Play is distinct from ‘ordinary’ life both as to locality and duration… [A significant] characteristic of play [is] its secludedness, its limitedness” (9). Likewise, by seeing the mass as a kind of play, we can understand why, despite the provocative and transgressive acts it represents, it is not especially harrowing as a reading experience. Play “lies outside the antithesis of wisdom and folly, and equally outside those of truth and falsehood, good and evil…. The valuations of vice and virtue do not apply...” (Huizinga 6). The mass might well offer barbarism and infanticide, but it does not offer these to its readers “seriously”. The subjunctive created by the black mass for its participants on the page is approximately equivalent to the subjunctive Wheatley’s text proposes to his readers. The Sabbat offers a tawdry, intoxicated vision, full of strange performances, weird lights, queer music and druggy incenses, a darkened carnival apart from the real that is, despite its apparent transgressive qualities and wretchedness, “only playing”. References Bourdieu, Pierre. The Logic of Practice. Trans. Richard Nice. Stanford: Stanford UP, 1990. Ellis, Bill. Raising the Devil: Satanism, New Religions, and the Media. Lexington: The UP of Kentucky, 2000. Hedman, Iwan, and Jan Alexandersson. Four Decades with Dennis Wheatley. DAST Dossier 1. Köping 1973. Huyssen, Andreas. After the Great Divide: Modernism, Mass Culture, Postmodernism. Bloomington and Indianapolis: Indiana UP, 1986. Jameson, Fredric. The Political Unconscious: Narrative as a Socially Symbolic Act. London: Routledge, 1989. Huizinga, J. hom*o Ludens: A Study of the Play-Element in Culture. International Library of Sociology. London: Routledge & Kegan Paul, 1949. Medway, Gareth J. The Lure of the Sinister: The Unnatural History of Satanism. New York: New York UP, 2001. “Pooter.” The Times 19 August 1969: 19. Punter, David. The Literature of Terror: A History of Gothic Fictions from 1765 to the Present Day. London: Longman, 1980. Schechner, Richard. Performance Theory. Revised and Expanded ed. New York: Routledge, 1988. Sedgwick, Eve Kosofsky. The Coherence of Gothic Conventions. 1980. New York: Methuen, 1986. Seligman, Adam B, Robert P. Weller, Michael J. Puett and Bennett Simon. Ritual and Its Consequences: An Essay on the Limits of Sincerity. Oxford: Oxford UP, 2008. Thompson, G.R. Introduction. “Romanticism and the Gothic Imagination.” The Gothic Imagination: Essays in Dark Romanticism. Ed. G.R. Thompson. Pullman: Washington State UP, 1974. 1-10. Wheatley, Dennis. The Devil Rides Out. 1934. London: Mandarin, 1996.

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The latest reality program about weight loss makeover, Australian Channel Seven’s Bringing Sexy Back maintained the dominant frame of fat as bad, shameful and unsexy. Similar to other programs’ point of view, only slim bodies could claim to be healthy and sexy. Conversely the Fat Acceptance movement presents fat as beautiful, sexy, and healthy. But what did online audiences in 2014 think about Bringing Sexy Back? In this article online-viewer-generated comments are analysed to find out: a) whether audiences challenged and contested the dominant framing; and b) what phrases did they use to do this. The research task is a discourse analysis in which key words and phrases are highlighted and colour coded as categories and patterns begin to emerge. My intention is to represent the expressions of the participants responding to the articles and or online forums about the program. The focus is on the ‘language-in-use’ (Gee 34), in particular their gut reactions to the idea of whether only slim people can be sexy and their experience of viewing the program. Selected television websites, online television forums and blogs will be analysed. Introduction The latest makeover television program drawing on the obesity-epidemic discourse Bringing Sexy Back (BSB) promises the audience that by the end of the program participants will have bought their sexy back. Sexy in the program is equated with one’s younger and slimmer self; the program host Samantha Armytage (from Sunrise the national Australian morning show) tells viewers sexy can be reclaimed if participants (from their late 30s and up to 51 years) drop kilos, commit to a strenuous exercise regime, and re-style their wardrobe. Experts, the usual suspects, are bought in—the medical machinery, the personal trainer, the stylist, and the hairdresser etc.—to assess, admonish, advise and appraise the participants. At the final reveal the audience—made up of family, friends and the local community—show enthusiasm for the aesthetic desirability of the participants slimmer sexier body as evidenced by descriptors such as “wow”, and “oh my God” as well as an outpouring of emotion such as crying and squeals of delight. Previous researchers of fat-shaming television programs have found audience’s reactions divided: some audience members see it as motivating; others see it as humiliating; and others see it as what the contestants deserve (Holland, Blood and Thomas; Rodan, Ellis and Lebeck; Sender and Sullivan)! I want to find out if online and social media audiences of the relatively tame makeover program BSB, which features individual Australians and couples who are overweight and obese, challenge and contest the dominant framing. In my analysis of the phrases online audiences’ have used about BSB, posters mostly found the program inspiring and motivating. From this inauspicious first strike, I will push onto examine the phrases posters have used to respond to the program. The paper begins with a short background about the program. The key elements of the makeover television genre are then discussed. Following this, I provide an analysis of the program’s official BSB Facebook site, and unofficial viewer-generated sites, such as the bubhub, TVTONIGHT, MamaMia, The Hoopla and the hashtag #sexybackau on Twitter. Posters to these sites were regular, infrequent or intermittent viewers. My approach to the analysis of these online forums and social media sites is a discourse analysis that examines “language-in-use”—as well as other elements such as values, symbols, tools and thinking styles—so as to identify and track tacit knowledge—that is, meanings emerging from obesity-epidemic discourse (Gee 34, 40–41). Such a method is apt given its capacity to analyse contributors’ spontaneous statements of their feelings—in particular their gut reactions to the program and the participants. The paper ends with my findings and conclusions. Bringing Sexy Back: Background Information Screened in 2014, season one of BSB format consists of a host Samantha Armytage, fitness trainer Cameron Byrnes and stylist Jules Sebastian and her team of hairdresser, groomers etc. Undoubtedly, part of the program’s construction is to select participants who appeal to a broad range of viewers. Participants’ ages range from 21 years (Courney Gollings) to 51 years (Vicki Gollings). The individuals or couples who make up the series include: Ned (truck driver), Sam and Gary (parents of two boys), Lisa Wilson (single mother and hairdresser), Vicki and Courtney Golling (mother and daughter), Livio Caldarone (pizza/small restaurant owner), and Paula Beckton (mother of four), The first episode was aired on Australia’s Channel Seven on 12 August 2014 and the final episode on 13 January 2015. This particular series consisted of 9 episodes. In this paper I focus on the six episodes that were aired in 2014. Generally each individual episode consisted of: the intervention, presenting medical facts about participant’s weight; the helper figures setting training and diet regimes; the trials leading to transformation; and the happy ending evident in the reveal. Essentially, these segments illustrate that the program series is highly contrived and they also demonstrate the program’s method of challenging participants to lose weight. Makeover Television I now provide a further construct to assist the reader’s understanding of ‘what is going on’ in the BSB program, which fits within the genre of makeover program. As reflected in the literature, makeover television has some or all of the following ingredients: personal fitness trainer as expertstylist and grooming expertsfamily members and contestant’s reflexivity (reflect on their own behaviour)new self-celebrated photo shootscontestant winning challengessymbols, such as the dream outfit, and before and after photographstransformation before the ‘big reveal’ Moreover, makeover programs are about the ordinary person on television. According to Redden, identities on these programs are individual rather than collective in that they serve to show a type of “individuality” as if it exists irrespective of any social or cultural group (156). And what is the role of the expert? Redden points out the expert on makeover programs interprets the “life situation of the given person, who may represent a certain social category of ordinary person” (153). So while makeover programs purport to be about the ordinary person and make claims about the actuality of the ordinary person’s life (Skeggs and Wood 559; Stagi 138), they also depict a hierarchy of social categories. The participants’ class also features in makeover programs like BSB. Class is evident in that participants who are selected to be on the program are often from lower-middle class backgrounds. Most participants have non-professional occupations—truck driver (Ned), hairdresser (Lisa), pizza/small restaurant owner (Livio), body caster, a person who makes body casts (Paula). Similar to The Biggest Loser (2004–2014) on American NBC, and Australia Network Ten, the participants in BSB were also mainly from lower–middle class backgrounds (Rodan; Sender and Sullivan 575) Several researcher’s show that makeover television promises advancement for lower–middle class citizens (Fraser 188–189; Miller 589; Redden 155; Skeggs and Wood 561) based on the proposition that contestants have the power to transform themselves (Bratich 17; Ouellette and Hay 471–472; Lewis 443; Sender and Sullivan 581). Like other makeover programs BSB takes advantage of the aspirations of working and lower-middle class participants. And, not surprisingly, the desired transcendence is something most participants/viewers from lower-middle and working class backgrounds cannot strive to achieve without participating in the program (Miller 589). Transcendence in BSB comes from losing weight, and acquiring new gym equipment, gym clothing, access to a personal trainer, gym membership, holiday at a health retreat, new wardrobe, new haircut, and new gym clothes. These acts to transform oneself are often “presented” as the middle class “standard,” taste and specific ongoing “intimate practices” of the “middle class” (Skeggs and Wood 561; Redden 155). But clearly much of the sprucing up (such as a private gym at home, personal trainers) are expensive and beyond the budget of even an Australian middle-class family. Analysis Posters on the official BSB Channel Seven Facebook forum overall were the most positive about the program—they found the program motivating and inspiring. Several posters on Facebook asked how they might apply to be on the program. After the airing of the reveal, posters on all the online forums and social media analysed consistently used adjectives such as fantastic, awesome, congratulations, stunning, amazing, gorgeous, wow, incredible, look sensational, look hot, look great, champion effort, fabulous, impressive, beautiful, inspirational. Fat-Shaming In BSB fat-shaming works through the use of medical machines and imagery, which measure weight and body fat percentage (BMI) using the DXA scanner and X-ray machine. Even though many physicians object to BMI measurement, it has become an “infallible marker of dangerous risk-saturated obesity” (Morgan 205) in Health Department campaigns, insurance company policies and on makeover television. Participants’ current weight is compared to the weight of their 20 year-old self. The program also induces fat-shaming through visuals of food and drink stashes found in participant’s bedroom cupboards (Ned), remnants of take-away packaging in rubbish bins (Lisa), processed foods in pantry cupboards (Vicki and Courtney), and pizza cartons at work (Livio). Here food amounts are quantified for audiences to gasp with shock and horror reinforcing the stereotype that people are fat because they have insufficient willpower and overeat (Farrell 34), thus perpetuating the view that obese people are undisciplined, sloppy and “less likely to do productive work” (Greenberg et al.). Banners are produced of participants’ photographs in their 20s; the photographs chosen have been taken when participants were slim and looked hot at the beach or night clubbing. These banners are juxtaposed with a banner of participant’s current self—appearing overweight in unflattering short crop top and underwear. Both banners are flashed onto the screen during the program especially in the final reveal presumably as a visual measurement to shame participants for “letting themselves go”. Even though host Samantha provides reasons for participants gaining weight—such as the stress of being a single parent, having a busy life as a mother of four, work commitments etc—the visual banners powerfully signify more than the presenter’s dialogue. Katrina Dowd on Facebook suggests it is the banners that signified the truth about participants’ lifestyles when she comments: Absolutely. Amazing how people whom follow unhealthy eating patterns for years with lack of exercise get congratulated because they’ve lost weight. Should never have let yourself get to that stage. Using your children and work commitments as excuses for why you got that way is a big “fail”. Some social media participants on Twitter and online forum posters saw the participants as “Bogan” ( a white working-class person who lacks fashion sense, is uncouth unsophisticated and invokes disgust), lazy, slobs as represented in the following comments: “Bogan Hunters Makeover” (tvaddict); “STILL A f*ckING FAT BOGAN […] JUST STOP EATING” (Al_Mack); “Stop being a lazy bitch […] Seriously lazy slobs” (Dutchess of Tweet St); “learn to cook lazy cow” (Gidgit VonLaRue). Thus, for Katrina and the posters above, it is the “fat body” that is seen as the “uncivilized body” that lacks the self-control of the thin body (Richardson 80). Inspirational and Motivational I discovered that many online forum and social media participants found the program BSB inspiring and motivating. A similar finding to my study of The Biggest Loser online viewers (Rodan), as well as other researchers who interviewed audiences about The Biggest Loser (Readdy and Ebbeck). For instance, Twitter posters said the BSB inspires “everyday women” (Sharon@Shar0n) and “inspires me that I can do the same” (Sharon@KeepitRealV), “another great show #inspiring” (miss shadow). On Facebook most of the posters talked about how inspired they were by the show and or by the individual participants, for instance: Hi Lisa, I think I see a lot of me in you, I pretty much cried through the whole show. You have inspired me, much admiration for sharing your story with Australia. (Haigh) Many posters on Facebook identified with Lisa as a single mother (Jenkins) and her declaration that she was “an emotional eater” (McTavish). This may account for Lisa Wilson (5,824 likes) receiving the most likes on Facebook. There were those who identified with individual participants, such as Paula, who were attempting to lose weight. On the forum the bubhub, a forum for parents established in 2002, the administrator BH-bubhub started a thread titled “Need some motivation to shift those kilos? Our pal Paula is here to help hubbers!” Paula was the participant on BSB who lost the most weight, and was invited onto the forum to answer forum members’ questions. On this forum, disparaging, negative, demotivating comments were removed from public viewing (see caveat BH-bubhub). Overall, online forum posters on the bubhub expressed positive feelings about BSB as a weight loss program. Participants comments included “Awesome work Paula, I have no doubt you will inspire many and I look forward to hearing all your tips” (Mod-Uniquey) “and … you look fabulous” (BH-KatiesMum), “Wow, you must be so proud of yourself! That is an amazing effort and you look great” (Curby), “What an inspirational story!” (Mod-Nomsie). Facebook posters on the BSB official forum found the show motivating and evidence of others finding the same are: “I feel great after watching #sexybackau” (Freeburn), “an uplifting hour” (Hustwaite), “feeling motivated now to change a lot of things about myself” (McDonald). However, online posters rarely commented that the program inspired or motivated them to take specific actions about their own body size or lifestyle. For some, as other researchers have found about makeover programs, it is a form of televisual escapism (Holland, Blood and Thomas; Readdy and Ebbeck 585)—that is, the pleasure of watching others’ emotions in achieving their goal. For many others, identifying with the participants’ struggle, and seeing them overcome daily challenges and obstacles to losing weight, gave posters insights about themselves and how to change their own lifestyle. But maintaining weight-loss and a lifestyle that supports it—as Facebook posters frequently suggest—is very challenging for most people who are overweight. The transformations and reveals make for fairy-tale endings (the essence of makeover television), but the reality of losing weight is persistence, perseverance and hard work. Criticisms of the Program Posters on Facebook were censored more than some of the other online forums and social media. Facebook criticisms about the program BSB were dealt with swiftly by other posters—that is, posters were pressured to only express positive feelings about the program. For instance, Lynne Nicholas in response to Peter Thomson’s criticism that the program is “exploiting these people for cheap television entertainment” (Facebook, 14 August 2014) posted on Facebook: If you don’t like the show then don’t come on the page and comment. Channel 7 gives these people a chance to change their life and inspire others to do the same. (Facebook, 14 Aug. 2014) And in response to criticisms about the amount of processed food Cam discarded from participants Vicki and Courtney’s cupboard, Emily McCabe commented: If you don’t enjoy the concept of the program, feel free to change the channel and keep your negative comments to yourself. (Facebook, 2 Sep. 2014) Nevertheless, a lot of criticism appeared on the various online and social media outlets ranging from: the commercial aspects (matúš; Hales); the constant use of the word “fat” by the host (Spencer); the sponsorship and advertisem*nts by a take-away food company (Daisy Murray; Patriot); the “irresponsible/unsafe training!” (M_Gardner; Ashton); the insufficient number of “diet tips” (Pedron-Peggs); and “sick of seeing all that food thrown away!!” (Barkla; Dunell; Robbie; Martin; Coupland). As noted above, some of the sites were censored. Criticisms of the program were only aired if the online forum and social media allowed people to vent their feelings and express their opinion. Allowing viewers to express their concerns about mainstream television programs such as BSB counters the argument made by other researchers suggesting that makeover programs do the work of audiences becoming “self-managing” and self-governing citizens (see Stagi; Ouellette and Hay 471-472; Sender and Sullivan 581; Ringrose and Walkerdine); and makeover programs perpetuate the myth that obesity is solely an individual behavioural problem (Yoo). Such critical comments (above) reveal that some viewers do question the show’s premises, and as a consequence they do not accept the dominant framing. Thus the hypothesis that all viewers of makeover programs are pliable and docile cannot be supported in my analysis. Findings and Conclusion Most BSB posters said they found the program inspiring and motivating. It seems many of the online posters identified with the participants’ struggle to lose their weight, and stay motivated to keep it off. So there was little fat-shaming from posters on Facebook and the online forums. The posters on Facebook expressed the most positive comments about the BSB program and the participants; however, the Facebook site was the official BSB social media site. It seems that many of the Facebook and online forum discussants were makeover television fans who had acquired a taste for the makeover genre – that is the transformation and the big reveal at the end, the re-styled self, the symbols as well as the tips, information and ideas about how to lose weight and change their lifestyle. Questions were often asked by posters about the participants’ eating plan, exercise regime, maintenance program etc., as well as how they (the posters) could apply to be on the show. Very few social media or online posters questioned and challenged the makeover genre, the advertising during the program, the quality and number of diet and nutrition tips, and the time as well as financial cost required to maintain the new self. References Al_Mack. “STILL A f*ckING FAT BOGAN.” 26 Aug. 2014, no time. Tweet. Al_Mack. “JUST STOP EATING.” 26 Aug. 2014, no time. Tweet. Ashton, Susan. “Bringing Sexy Back.” 13 Jan. 2015, 17:56. Facebook comment. Barkla, Michelle. “Bringing Sexy Back.” 9 Sep. 2014, 18:39. Facebook comment. BH-bubhub Administrator. “Need Some Motivation to Shift Those Kilos? Our Pal Paula Is Here to Help Hubbers!” The Bubhub 3 March 2015. 15:27. BH-KatiesMum. “Need Some Motivation to Shift Those Kilos? Our Pal Paula Is Here to Help Hubbers!” The Bubhub 3 Mar. 2015 19:26. Bratich, Jack Z. “Programming Reality: Control Societies, New Subjects and the Powers of Transformation.” Ed. Dana Heller. Makeover Television: Realities Remodelled. London: I.B. Tauris, 2007. 6-22. Coupland, Allison. “Bringing Sexy Back.” 2 Sep. 2014, 17:55. Facebook comment. Curby. “Need Some Motivation to Shift Those Kilos? Our Pal Paula Is Here to Help Hubbers!” The Bubhub 3 Mar. 2015, 19.30. Dowd, Katrina. “Bringing Sexy Back.” 19 Aug. 2014, 21:07. Facebook comment. Dunell, Meredith. “Bringing Sexy Back.” 9 Sep. 2014, 17:54pm. Facebook comment. Dutchess of Tweet St (Appy_Dayz). “Seriously lazy slobs feeling sorry for themselves on #SexyBackAu are just bloody annoying.” 19 Aug. 2014, no time. Tweet. Farrell, Amy E. Fat Shame: Stigma and the Fat Body in American Culture. New York: New York University Press, 2011. Fraser, Kathryn. “‘Now I Am Ready to Tell How Bodies Are Changed into Different Bodies…’ Ovid, The Metamorphoses.” Ed. Dana Heller. Makeover Television: Realities Remodelled. London: I.B. Tauris, 2007. 177-92. Freeburn, Tim (TimBurna). “I feel great after watching #sexybackau I would’ve felt better if I didn’t eat all that Lindt chocolate while watching it though.” 19 Aug. 2014, no time. Tweet. Gee, James Paul. An Introduction to Discourse Analysis: Theory and Method. 3rd ed. New York: Routledge, 2010. Gidgit VonLaRue. “You want to eat crap nightly fine, it’s your body – but not fair to your poor kid. Learn to cook lazy cow.” 19 Aug. 2014, no time. Tweet. Greenberg, B., M. Eastin, L. Hofschire, K. Lachlan, and K.D. Brownell. “Portrayals of Overweight and Obese Individuals on Commercial Television.” American Journal of Public Health 93.8 (2003): 1324–48. Haigh, Renee J. “Bringing Sexy Back.” 26 Aug. 2014, 18:47. Facebook comment. Hales, Wendy. “Bringing Sexy Back.” 26 Aug. 2014, 18:38. Facebook comment. Holland, Kate, R., Warwick Blood, and Samantha Thomas. “Viewing The Biggest Loser: Modes of Reception and Reflexivity among Obese People.” Social Semiotics 25.1 (2015): 16-32. 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Ringrose, Jessica, and Valerie Walkerdine. “The TV Make-Over as Site of Neo-Liberal Reinvention toward Bourgeois Femininity.” Feminist Media Studies 8.3 (2008): 227-46. Robbie, Tina. “Bringing Sexy Back.” 5 Sep. 2014, 16:46. Facebook comment. Rodan, Debbie. “Technologies of the Self: Remaking the Obese ‘Self’ in The Biggest Loser: Couples (Australia).” Proceedings of the Australian and New Zealand Communication Association on Media Democracy and Change Conference. Ed. K. McCallum. Canberra, 2010. Rodan, Debbie, Katie Ellis, and Pia Lebeck. Disability, Obesity and Ageing: Popular Media Identifications. London: Ashgate, 2014. Sender, Katherine, and Margaret Sullivan. “Epidemics of Will, Failures of Self Esteem: Responding to Fat Bodies in The Biggest Loser and What Not to Wear.” Continuum: Journal of Media and Cultural Studies 22.4 (2008): 573-84. Sharon (Shar0n). “Watched #SexyBackAu for the first time tonight; a top show to motivate and inspire everyday women to be healthier and set achievable goals.” 26 Aug. 2014, no time. Tweet. Sharon (KeepitRealV). “#SexyBackAu watching another single mum challenge herself and change her life really inspires me that I can do the same!” 26 Aug. 2014, no time. Tweet. Skeggs, Beverley, and Helen Wood. “The Labour of Transformation and Circuits of Value ‘around’ Reality Television.” Continuum: Journal of Media and Cultural Studies 22.4 (2008): 559-72. Spencer, Amby. “Bringing Sexy Back.” 17 Aug. 2014, 13:55. Facebook comment. Stagi, Luisa. “Lifestyle Television and Diet: Body Care as a Duty.” Italian Journal of Sociology of Education 6.3 (2014): 130-52. Thomson, Peter. “Bringing Sexy Back.” 14 Aug. 2014, 20:03. Facebook comment. Tvaddict. “Bringing Sexy Back.” TV Tonight 13 Aug. 2014, 18:17. Yoo, Jina. “No Clear Winner: Effects of The Biggest Loser on Stigmatization of Obese Persons. Health Communication 28 (2013): 294-303.

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The concept of the “other” is starting to get a little worn out, as it has been used extensively. Despite this it still is a clarifying term to be used when we talk of things that we tend to marginalize. The concept is largely built on fear, for it is that which we find distant, different and threatening that we name the “other”. We construct others because of fear and then fear them because of their otherness. (Cohen 1996). One forgotten group of “others” are animals. Of course, we don’t always see the animals as others, and maybe are heading more into the direction of seeing similarities instead of differences between them and ourselves. Still, the animals are often seen as our opposites. It is through the animal that anthropocentric cultures have defined “humanity”: we are what animals are not (see Clarke & Linzey 1990). One differentiating thing is their “wildness”, and it is often the cause of fear. Unlike us supposedly “cultural” creatures, we like to see (biased as ever) the animals as irrational and instinctual beings that threaten our control. Together with wildness also the “unknown” nature of animals makes us fearful, for the silent animals (especially when lurking in the waters or forests) remain beyond our reach. This fear has given birth to animal monsters that have been meddling with our imagination for centuries: the folklores tell about wear wolves, hell hounds and dragons that brave nights have to kill so that human cultures can flourish, the Bible suggests that the fallen angle is a dragon and the anti-christ a “beast”. Especially in the Middle Ages animals were often seen as demonic beings not to be messed with. (Salisbury 1997; Serpell 1986, 46). It does not seem like a big leap to claim that sometimes we see the animal as the silent, immoral, instinctual, material and even evil enemy that needs to be destroyed so that human rationality, morality and spirituality can prevail. The animal monster has not gone anywhere. They still live in the media, in the horror films and in the urban stories. Natural nasties The animal monsters became increasingly popular in the 70’s horror film. Andrew Tudor has called the genre “eco-doom” and refers to the animal monsters as “natural nasties” (Tudor 1989, 48-62). In his opinion the increased number of animal monsters can be tied to the fear of ecological catastrophe. I’d like to add the growing attention to animal rights issues and animal welfare. All of a sudden the superior status of humans was being critically examined, and animal monsters were one way to deal with the fear of loosing the old safe position. Tudor points out that at the same time also paranoia and helplessness were being emphasised: it was in the presumably safe environment that monsters all of a sudden emerged from, and the heroes were no longer quite as strong in protecting the society against them. This could be linked to the awareness of environmental and animal welfare issues: it was the supposedly controlled area that was attacking humanity. The most famous example of “zoohorror” (perhaps a better term for specifically animal monster horror) is of course Jaws (Spielberg, USA 1975). In the film an idyllic small town with happy holiday enjoyers is attacked by a seemingly psychopathic shark. Through out the film the difference and otherness of the shark are emphasised, and it is described as an instinctual “eating machine”. The humans trying to fight it are morally upright people who care for the community, the shark on the other hand is an aggressive killer who’s only motive seems to be to eat as many people as possible. The otherness is underlined with the way the shark is constructed. He remains out of sight for the majority of the film, neither the swimmers or the viewers get to see it. When it is seen for brief few seconds it is shown as a bodily spectacle of a fin, grey glittering body and – of course – huge jaws. Tudor calls these kinds of monsters “alien”, but I think a better term in this case would be “physical”. The monster lacks all personality and its motives are nonexistent. It becomes known only through its body and aggressive actions: it is constructed as an acting body. Otherwise it remains hidden, causing fear with its invisibility and absence. This goes well together with the idea that the animal is the opposite of humans – where as the humans in the films are intentional, rational and moral heroes the animal remains an instinctually acting violent body that is unseen, unknown – and frightning. Pets gone bad As said, it is the wildness and uncontrollability of animals that often causes us to view them as “others” and make us fear them. This is most evident with wild animals, but also present when it comes to domesticated animals. Domestication has often been understood as a process of improvement, of bringing animals from the natural state into culture that is supposed to be somehow “higher” (Thomas 1980; Harris 1996). Domestication also makes it possible to take control over animals (Passariello 1999). The threatening wildness disappears, and animals are made tame creatures that follow our control (of course, this is not always the motive behind domestication). Still, the wildness never completely disappears. As Steve Baker (1993) has claimed, it seems that there always is a fear of our control breaking and the animal going back to its natural stage. A nice little puppy can turn into a hellhound over night and kill the mailman. These stories make the headlines regularly causing even hysteria. The feared others can be domesticated and tamed, but they can still any time break free. The most famous example of an animal monster that causes fear because of “dedomestication” is Cujo (Teague, USA 1983). In the film a friendly family dog turns into a killer after being bit by a bat, and goes after the local villagers with amazing determination to kill everyone in sight. Another example is Man’s Best Friend (Lafia, USA 1993), where a genetically engineered Rottweiler kills all the people he considers rivals in respect to the owner. These (and many more) films construct animal monsters on the basis of our fear that something might go wrong with the domestication. The differences to the “natural nasties” are interesting. Where as wild animals are often physical monsters, domesticated animals are closer to the “anthropomorphic” (the term from Tudor 1989, 115) or “individual” monsters, for unlike wild animals, we are familiar with them. They are not hidden away like the wild animals, but remain in the viewers’ sight. They are also not as instinctual, and we can even understand their motives. Still, they are monsters that cause fear, for they have fought our cultural control and gone back into being “wild”. Psychopathic primates Where as wild animals are far away and domesticated animals close to us, primates are understood to be like us. Their cognitive skills and DNA’s have made it difficult to categorise them, and we feel a little embarrassed of how much they are like us. Still, and perhaps even because of this, they also cause fear. Planet of the Apes (Schaffner USA 1968) plays with the idea of roles being turned upside down, Link (Franklin 1985) and Congo (Marshall 1995) on the other hand show us primates as monsters. In these films the main motive seems to be to find a difference between humans and primates. Eventually it is claimed to be (when all else fails) morality. In Link a domesticated chimpanzee, who can use language, dresses in clothes and even works as a butler for a scientist, turns into a psychopathic killer when he discovers he might be replaced. In the film the scientist keeps saying humans should never forget that they are “the dominant species” and that primates “lack morality”. In Congo there is both a well behaving domesticated gorilla, and a pack of wild gorillas. The scientist, who owns the domesticated one decides to bring her back to the jungle (where she supposedly “belongs”) and has to fight back a group of monstrous wild gorillas. In the course of the film he becomes to understand that not all primates are as nice as the one he’s had, and that some are “killer apes”. The lesson seems to be quite clear: primates can resemble us, but because they lack morality they can ultimately become viscious monsters. Where as wild animals are physical and domesticated animals somewhat closer to individual monsters, primates are completely individuated – after all, they are “closest” to us. In the films the primate monsters are portrayed much like traditional human villains: we understand their motives and they remain visible to us most of the time. Monstrosity is built on individuality that lacks a crucial feature. Conclusion The existence of animal monsters depends on our understanding of what animals are. When we want to emphasise their difference, we create dualisms and classify animals under the one headline “animal”. Through this “generic animal” we can distance ourselves from animality and nature: we are individuals, they are all part of the class of “animals”, who are determined by animality and attributes that go with it (Birke & Parisi 1999). Cultural studies generally ignore the animal others. Nature and animals are mentioned as the opposites to culture and human beings (Haraway 1991), but they usually remain just that – a mention. Certain understandings of their meaning still make us tend to believe that the analyses of animals is somehow disinteresting (Baker 1993; Steeves 1999; Simons 1997). Paradoxically animals are made the opposite of human beings, and then marginalized even in cultural studies as the disinteresting “other”. Analysing what we understand “animality” to be and why we make it our opposition is crucial in seeking to find new ways to relate to animals. Maybe if this was done, the next time the wolf from the national park or the dog that bit the mailman would not cause fear, panic, and hatred. References Baker, Steve. Picturing the beast. Animals, identity and representation. Manchester: Manchester University Press, 1993. Birke, Lynda and Parisi, Luciana. “Animals, Becoming.” Animal Others: On Ethics, Ontology and Animal Life. Ed. Peter Steeves. Albany: State University of New York Press, 1999. 55-75. Clarke, Paul & Linzey, Andrew. Political Theory and Animals Rights. London: Pluto Press, 1990. Cohen, Jeffrey. ”Monster Culture: Seven Theses.” Monster Theory: Reading Culture. Ed. Jeffrey Cohen. Minneapolis: UMP, 1996. Haraway, Donna. Simians, Cyborgs and Women: The Reinvention of Nature. New York: Routledge, 1991. Harris, David. “Domesticatory Relationships of People, Plants and Animals.” Redefining Nature: Ecology, Culture and Domestication. Eds. Roy Ellen, Katruyoshi f*ckui. Berg: Oxford International Publishers, 1996. Passariello, Phylis. “Me and my totem: cross-cultural attitudes toward animals.” Attitudes to Animals: View to Animal Welfare. Ed. Francine Dolins. Cambridge: CUP, 1999. 12-26. Salisbury, Joyce. “Human Beasts and Bestial Humans in the Middle Ages.” Animal Acts: Configuring the Human in Western History. Eds. Jennifer Ham and Matthew Senior. London: Routledge, 1997. 9-23. Serpell, James. In the Company of Animals. New York: Basil Blackwell, 1986. Simons, John. “The Longest Revolution: Cultural Studies after Speciesism.” Environmental Values vol. 6, no 4 (1997): 483-497. Steeves, Peter. Introduction. Animal Others: on Ethics, Ontology and Animal Life. Ed. Peter Steeves. Albany: State University of New York Press, 1999. 1-14. Thomas, Keith. Man and the Natural World: Changing Attitudes in England 1500-1800. London: Penguing Books, 1983. Tudor, Andrew. Monsters and Mad Scientists: A Cultural History of the Horror Movie. Oxford: Basil Blackwell, 1989. Citation reference for this article MLA Style Aaltola, Elisa. "Animal Monsters and the Fear of the Wild" M/C: A Journal of Media and Culture 5.1 (2002). [your date of access] < http://www.media-culture.org.au/0203/animals.php>. Chicago Style Aaltola, Elisa, "Animal Monsters and the Fear of the Wild" M/C: A Journal of Media and Culture 5, no. 1 (2002), < http://www.media-culture.org.au/0203/animals.php> ([your date of access]). APA Style Aaltola, Elisa. (2002) Animal Monsters and the Fear of the Wild. M/C: A Journal of Media and Culture 5(1). < http://www.media-culture.org.au/0203/animals.php> ([your date of access]).

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Abstract:

Nearly 50 years on from Alvin Toffler’s Future Shock (1971), contemporary society finds itself navigating the Fourth Industrial Revolution. This era has been described as the convergence of digitisation, robotics, artificial intelligence, globalisation—and speed (Johannessen). As such, temporality is taking on a turbulent and elusive edge. In the previous century, Toffler highlighted that technological change accelerated perceptions of time, and he predicted that by the 21st century, people would find it “increasingly painful to keep up with the incessant demand for change that characterises our time”, where change would come about “with waves of ever accelerating speed and unprecedented impact” (18). While Toffler could not have predicted the exact nature and detail of the specificities of day-to-day life in 2019, we suggest Toffler’s characterisation marks an insightful ‘jumping off’ point for further introspection. With Toffler’s concerns in mind, this issue of M/C Journal is interested in multiple ways that digital media influences and expresses conceptions of temporality in this historical period, the final weeks of 2019. On the basis of the pieces that comprise this issue, we take this concern further to politicise the temporal figurations of media, which we propose permeate all aspects of contemporary experience. Theoretically, this position pays homage to the work performed by Jay Bolter and Richard Grusin more than two decades ago. In 1996, Bolter and Grusin ruminated on the “the wire”, a fictional device that was the central focus of the film Strange Days (1995), a media gadget that could mediate experience from one subject to another, “pure and uncut, straight from the cerebral cortex” (311). For Bolter and Grusin, ‘the wire’ epitomised contemporary culture’s movement toward virtual reality, “with its goal of unmediated visual and aural experience” and they suggested that the film provided a critique of the historical mode “in which digital technologies are proliferating faster than our cultural, legal, or educational institutions can keep up with them” (313). For us, perhaps even more urgently, the wire epitomises the colonisation, infiltration and permeation of the production of temporal layers through media systems and devices into the subject’s direct experience. The wire symbolises, among many things, a simulation of the terrain of time according to the Jorge Luis Borges fable, that is, one-for-one.Contingent upon new shifts, and the academic literature which has sought to critique them thus far, in this editorial, we raise the contention that the technologies and operations of power brought about through the Fourth Industrial Revolution, and its media apparatus, have exposed the subject to a multiplicity of timescapes. In doing so, these configurations have finally colonised subjective experience of time and temporality.Consequently, we have specifically featured a broad selection of articles that explore and discuss the presence of online, mobile, or streamed media as the primary means through which culture understands, expresses, and communicates the world, and ideas around temporality. The articles featured herein explore the ways in which constructs of time organise (and are organised by) other constructs such as; neoliberalism (Bianchino), relaxation (Pont), clocks (Cambpell), surveillance, biopower, narrative (Glitsos), monetisation (Grandinetti), memorialising (Wishart), time travel (Michael), utopias and dystopias (Herb). Through the spectrum of topics, we hope to elucidate to the reader the ways in which digital culture performs and generates ontological shifts that rewrite the relationship between media, time, and experience.ContemporaneityA key concern for us in this issue is the idea of ‘contemporaneity,’ which has been discussed more recently in art theory and criticism by Terry Smith, and Peter Osborne, amongst others. Both Smith and Osborne use the term to articulate the effects of contemporary globalisation, transnationalism, and post-conceptual art. Smith reminds us that in contemporary society there isthe insistent presentness of multiple, often incompatible temporalities accompanied by the failure of all candidates that seek to provide the overriding temporal framework – be it modern, historical, spiritual, evolutionary, geological, scientific, globalizing, planetary. (196)As a result, artists are negotiating and critiquing multiple intersecting and contradictory time codes that pervade contemporary society in order to grapple with contemporaneity today. Yet, concerns with overlayed temporalities enter our everyday more and more, as explored through Justin Grandinetti’s piece, “A Question of Time: HQ Trivia and Mobile Streaming Temporality”, in which he interrogates mobile streaming practices and the ways in which new devices seek out every possible moment that might be monetised and ‘made productive.’Grandinetti’s concern, like the others featured in this issue, attends to the notion of time as evasive, contradictory and antonymous while forming a sense of urgency around the changing present, and also reconciling a multiplicity of time codes at play through technology today. The present is immediately written and archived through news media live feeds, GPS tracking and bio data in apps used for fitness and entertainment amongst others, while the pace of national television, print media, and local radio is folded through our daily experiences. Consequently, we’re interested in the multiple, and sometimes incompatible temporalities that emerge through the varied ways in which digital media is used to express, explore, and communicate in the world today beyond the arenas of contemporary art and art history that Smith and Osborne are primarily concerned with. ExperienceExperience is key. Experience may in fact be the key that unlocks these following conversations about time and the subject, after all, time is nothing if not experiential. Empirically, we might claim that, time is “conceived as the intervals during which events occur” (Toffler 21). However, of course one can only be if one is being in time. Through Bergson we might say that the individual’s perception of time manifests “rightly or wrongly, to be inside and outside us at one and the same time … . To each moment of our inner life there thus corresponds a moment of our body and of all environing matter that is ‘simultaneous’ with it” (205). Time is the platform through which experience of consciousness is mediated, thus the varying manipulations of time through media apparatuses are therefore inextricable with our lived ‘everyday’.E.P. Thompson might call this our “time-sense”, a kind of “inward notation of time” (58), however this rationalisation of time is amplified and complicated by digital media, as warned by Campbell in this issue. Campbell explores the performativity of publicly writing the self on social media that commodifies experience. An inward notion of time therefore becomes inverted and publicly performed through digital media, which is a key source of anxiety and control for individuals. In Toffler’s estimation, even by as early as the 1970s the technoscience of Western culture had “released a totally new social force” and he contends that this had reshaped the collective psyche witha stream of change so accelerated that it influences our sense of time, revolutionizes the tempo of daily life, and affects the very way we “feel” the world around us. We no longer “feel” life as men [sic] did in the past. And this is the ultimate difference, the distinction that separates the truly contemporary man [sic] from all others. (17)While Toffler was referring to a different technological context, he serves as a reminder that digital media amplifies pre-existing effects of technology. Therefore, while autofiction and the public writing of the self is not necessarily new, it is nevertheless key to contemporary feelings of acceleration and the temporal vernacular of contemporaneity – one that exacerbates the experiences of acceleration, inertia, and how we ‘feel’ the present and our presence in the world.In this issue we also wish to note the ways in which digital culture, and perhaps in particular new media platforms and narratives that permeate our homes, appear to be directing the Western “time-sense” (Thompson 80) away from metaphors constructed through the linear trope of ‘rivers’ or ‘streams’ and toward the more complex arrangements that we suggest are more suited to metaphors of ‘confetti’ or ‘snow’, as Laura Glitsos elucidates in her piece “From Rivers to Confetti: Reconfigurations of Time through New Media Landscapes”.As just one example, we might think of the multiplicity of ‘peculiar times’ built upon each other in the production, distribution, consumption and convergence of so many levels of digital media. In one sense, we might approach ‘peculiar times’ as the peculiarity of temporality in any given context. However, in another sense, we might also recognise the layering of standardisation which is then peculiar to each of the modes of production, consumption, and distribution (as laid out by Althusser and Balibar). As just one example, in the context of streaming services, we find the “flattening of historical frames” (Kaplan 144) in the scrolling back and forward on social media timelines (Powell 2). So perhaps our peculiar time speaks of the collapsing between ontological boundaries of past, present, and future—a kind of contemporaneity that splits between the peculiarities of production and consumption of digital media.StandardisationHistoriographies of time-sense in the Western tradition have been covered by thinkers as diverse as E.P. Thompson, Graeme Davidson, Bernard Stiegler, and Henri Lefebvre. While it is not our aim to repeat those narratives here, we concede some markers are crucial to note in order to set the context for our selected pieces. Beginning in the early- to mid- middle ages in Europe, up until the spread of clocks in the 14th century, time was largely related to processes, tasks or stages of light during the day, and time does still continues to exist in this way for some communities (Thompson 58). During this era, and of even back to the third century BCE, there were time-keeping technologies which could measure smaller increments of the day, such as the water-clock, the sun-dial, and the hour-glass, but everyday activities for the working people were largely regulated by natural or circadian rhythms (Thompson). It is perhaps these rhythms which served to shape the ‘inward notation of time’, in Thompson’s words, through the discourses of nature, that is through the language of streams and rivers—or ‘flows’.The 13th century saw the advent of mechanical time-keeping technology utilising what is called a “verge escapement mechanism”, that is, a “feedback regulator that controls the speed of a mechanical clock” (Headrick 42). About a century later, coupled with the emergence of puritanism, Thompson tells us that we start to see a shift in the construction of time which more and more depends on the synchronisation of labour (Thompson 70). Even so, working rhythms remain fairly irregular, still more suited to what Thompson describes as “a natural human rhythm” (71). This changes suddenly in the 19th century when, with the explosion of the Industrial Age, we witness the dominance of factory-time and, of course, the adoption and standardisation of railway-time across Britain, Europe, India and North America (Schivelbusch). The trend toward standardisation continues into the mid-20th century with what George Ritzer has famously called “McDonaldization” (2008). Thus, through the blanketing nature of 20th century “industrial capitalism” (Thompson 80), everyday experience became predicated on standardisation. Thompson tells us that these “changes in manufacturing technique … demand greater synchronization of labour and a greater exactitude in time-routines in society” (80). For Thompson, the “technological conditioning” of “time-sense” ushers in the model of “time-measurement as a means of labour exploitation” (80). This historical point is central to Giacomo Bianchino’s argument in “Afterwork and Overtime: The Social Reproduction of Human Capital”, in his discussion of the fundamental nature of capitalism in shaping time-sense. However, what we suggest is that this theme of ‘time-sense’ as shaped by the broader political economy of media is found within each of the pieces in the issue.A discussion of standardisation is problematic, however, in the wider conceptualisation of time as elusive, multi-dynamic and fractured. Surely, standardisation should at least come with the ability of certainty, in some respects. However, this is the paradox of the digital and new media age: That standardisation is both arbitrary and, in echo of Balibar and Althusser, ‘peculiar’ to an endless layering of separate time-streams. It is, perhaps, the jumping between them, which has become a necessary function of living in the digital age, that produces the sense of fracture, the loss of standard.This issue of M/C Journal explores the various ways in which the constellation of current media practices that are online, offline, embodied, and networked, collectively inform and express concepts of time. The feature article "With This Body, I Subtract Myself from Neoliberalised Time: Sub-Habituality & Relaxation after Deleuze", written by Antonia Pont, keenly asks how relaxation might be used to evade neoliberal machinations around organising time, efficiency, and productivity, all of which endanger a diversity of temporalities. While all media have their own unique limitations and affordances regarding influencing and expressing relationships to time, they are also impacted by current perceptions of uncertainty and neoliberal agendas that underlie the working relationships between people, the media that they engage in, and representations of the world.The feelings of inertia expressed by Toffler nearly 50 years ago has not only been accelerated through technological expansion, but by a layering of multiple time codes which reflect the wide range of media practices that permeate the contemporary vernacular. In 2019, concepts from the current post-Internet stage are beginning to emerge and we are finding that digital media fragments as much as it connects and unites. An ‘inward notion of time’ becomes brokered through automated processes, issues around surveillance, affect, standardisation, norms, nostalgia, and the minutiae of digital time.ReferencesAlthusser, Louis, and Etienne Balibar. Reading Capital. London: NBL, 1970.Ansell-Pearson, Keith, John Ó Maoilearca, and Melissa McMahon. Henri Bergson: Key Writings. New York: Continuum, 2002.Bolter, Jay, and Richard Grusin. “Remediation.” Configurations 4.3 (1996): 311-358.Davison, Graeme. The Unforgiving Minute: How Australia Learned to Tell the Time. Melbourne: Oxford UP, 1993.Headrick, M.V. “Origin and Evolution of the Anchor Clock Escapement.” IEEE Control Systems 22.2 (2002): 41-52.Johannessen, Jon-Arild. Automation, Innovation and Economic Crisis: Surviving the Fourth Industrial Revolution. Milton: Routledge, 2018.Kaplan, E. Ann. Rocking around the Clock: Music Television, Postmodernism, and Consumer Culture. New York: Methuen, 1987.Powell, Helen. Stop the Clocks! Time and Narrative in Cinema. London: I.B. Tauris, 2012.Ritzer, George. The McDonaldization of Society. Los Angeles: Pine Forge P, 2008.Schivelbusch, Wolfgang. The Railway Journey: The Industrialization of Time and Space in the Nineteenth Century. Oakland: U of California P, 2014.Smith, Terry. What Is Contemporary Art? Chicago: U of Chicago P, 2009.Thompson, E.P. “Time, Work-Discipline, and Industrial Capitalism.” Past and Present 38.1 (1967): 56-97.Toffler, Alvin. Future Shock. London: Bodley Head, 1970.

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Abstract:

IntroductionIn Nancy Meyers’s 2015 film The Intern a particular kind of masculinity is celebrated through the material accoutrements of Ben Whittaker (Robert De Niro). A retired 70-year-old manager, Ben takes up a position as a “senior” Intern in an online clothing distribution company run by Jules Ostin (Anne Hathaway). Jules’s company, All About Fit, is the embodiment of the Gen Y creative workplace operating in an old Brooklyn warehouse. Ben’s presence in this environment is anachronistic and yet also stylishly retro in an industry where “vintage” is a mode of dress but also offers alternative ethical values (Veenstra and Kuipers). The alternative that Ben offers is figured through his sartorial style, which mobilises a specific kind of retro masculinity made available through his senior white male body. This paper investigates how and why retro masculinity is materialised and embodied as both a set of values and a set of objects in The Intern.Three particular objects are emblematic of this retro masculinity and come to stand in for a body of desirable masculine values: the business suit, the briefcase, and the handkerchief. In the midst of an indie e-commerce garment business, Ben’s old-fashioned wardrobe registers a regular middle class managerial masculinity from the past that is codified as solidly reliable and dependable. Sherry Turkle reminds us that “material culture carries emotions and ideas of startling intensity” (6), and these impact our thinking, our emotional life, and our memories. The suit, briefcase, and handkerchief are material reminders of this reliable masculine past. The values they evoke, as presented in this film, seem to offer sensible solutions to the fast pace of twenty-first century life and its reconfigurations of family and work prompted by feminism and technology.The film’s fetishisation of these objects of retro masculinity could be mistaken for nostalgia, in the way that vintage collections elide their political context, and yet it also registers social anxiety around gender and generation amid twenty-first century social change. Turner reminds us of the importance of film as a social practice through which “our culture makes sense of itself” (3), and which participates in the ongoing negotiation of the meanings of gender. While masculinity is often understood to have been in crisis since the advent of second-wave feminism and women’s mass entry into the labour force, theoretical scrutiny now understands masculinity to be socially constructed and changing, rather than elemental and stable; performative rather than innate; fundamentally political, and multiple through the intersection of class, race, sexuality, and age amongst other factors (Connell; Butler). While Connell coined the term “hegemonic masculinity,” to indicate “masculinity which occupies the hegemonic position in a given pattern of gender relations” (76), it is always intersectional and contestable. Ben’s hegemonic position in The Intern might be understood in relation to what Buchbinder identifies as “inadequate” or “incompetent” masculinities, which offer a “foil for another principal character” (232), but this movement between margin and hegemony is always in process and accords with the needs that structure the story, and its attendant social anxieties. This film’s fetishising of Ben’s sartorial style suggests a yearning for a stable and recognisable masculine identity, but in order to reinstall these meanings the film must ignore the political times from which they emerge.The construction of retro masculinity in this case is mapped onto Ben’s body as a “senior.” As Gilleard notes, ageing bodies are usually marked by a narrative of corporeal decline, and yet for men of hegemonic privilege, non-material values like seniority, integrity, wisdom, and longevity coalesce to embody “the accumulation of cultural or symbolic capital in the form of wisdom, maturity or experience” (1). Like masculinity, then, corporeality is understood to be a set of unstable signifiers produced through particular cultural discourses.The Business SuitThe business suit is Ben Whittaker’s habitual work attire, so when he comes out of retirement to be an intern at the e-commerce company he re-adopts this professional garb. The solid outline of a tailored and dark-coloured suit signals a professional body that is separate, autonomous and impervious to the outside world, according to Longhurst (99). It is a body that is “proper,” ready for business, and suit-ed to the professional corporate world, whose values it also embodies (Edwards 42). In contrast, the costuming code of the Google generation of online marketers in the film is defined as “super cas[ual].” This is a workplace where the boss rides her bicycle through the open-space office and in which the other 219 workers define their individuality through informal dress and decoration. In this environment Ben stands out, as Jules comments on his first day:Jules: Don’t feel like you have to dress up.Ben: I’m comfortable in a suit if it’s okay.Jules: No, it’s fine. [grins] Old school.Ben: At least I’ll stand out.Jules: I don’t think you’ll need a suit to do that.The anachronism of a 70-year-old being an intern is materialised through Ben’s dress code. The business suit comes to represent Ben not only as old school, however, but as a “proper” manager.As the embodiment of a successful working woman, entrepreneur Jules Ostin appears to be the antithesis of the business-suit model of a manager. Consciously not playing by the book, her company is both highly successful, meeting its five-year objectives in only nine months, and highly vulnerable to disasters like bedbugs, delivery crises, and even badly wrapped tissue. Shaped in her image, the company is often directly associated with Jules herself, as Ben continually notes, and this comes to include the mix of success, vulnerability, and disaster. In fact, the success of her company is the reason that she is urged to find a “seasoned” CEO to run the company, indicating the ambiguous, simultaneous guise of success and disaster.This relationship between individual corporeality and the corporate workforce is reinforced when it is revealed that Ben worked as a manager for 40 years in the very same warehouse, reinforcing his qualities of longevity, reliability, and dependability. He oversaw the printing of the physical telephone book, another quaint material artefact of the past akin to Ben, which is shown to have literally shaped the building where the floor dips over in the corner due to the heavy printers. The differences between Ben and Jules as successive generations of managers in this building operate as registers of social change inflected with just a little nostalgia. Indeed, the name of Jules’s company, All About Fit, seems to refer more to the beautifully tailored “fit” of Ben’s business suit than to any of the other clothed bodies in the company.Not only is the business suit fitted to business, but it comes to represent a properly managed body as well. This is particularly evident when contrasted with Jules’s management style. Over the course of the film, as she endures a humiliating series of meetings, sends a disastrous email to the wrong recipient, and juggles her strained marriage and her daughter’s school schedule, Jules is continuously shown to teeter on the brink of losing control. Her bodily needs are exaggerated in the movie: she does not sleep and apparently risks “getting fat” according to her mother’s research; then when she does sleep it is in inappropriate places and she snores loudly; she forgets to eat, she cries, gets drunk and vomits, gets nervous, and gets emotional. All of these outpourings are in situations that Ben remedies, in his solid reliable suited self. As Longhurst reminds us,The suit helps to create an illusion of a hard, or at least a firm and “proper,” body that is autonomous, in control, rational and masculine. It gives the impression that bodily boundaries continually remain intact and reduce potential embarrassment caused by any kind of leakage. (99)Ben is thus suited to manage situations in ways that contrast to Jules, whose bodily emissions and emotional dramas reinforce her as feminine, chaotic, and emotionally vulnerable. As Gatens notes of our epistemological inheritance, “women are most often understood to be less able to control the passions of the body and this failure is often located in the a priori disorder or anarchy of the female body itself” (50). Transitioning these philosophical principles to the 21st-century workplace, however, manifests some angst around gender and generation in this film.Despite the film’s apparent advocacy of successful working women, Jules too comes to prefer Ben’s model of corporeal control and masculinity. Ben is someone who makes Jules “feel calm, more centred or something. I could use that, obviously,” she quips. After he leads the almost undifferentiated younger employees Jason, Davis, and Lewis on a physical email rescue, Jules presents her theory of men amidst shots at a bar to celebrate their heist:Jules: So, we were always told that we could be anything, do anything, and I think guys got, maybe not left behind but not quite as nurtured, you know? I mean, like, we were the generation of You go, Girl. We had Oprah. And I wonder sometimes how guys fit in, you know they still seem to be trying to figure it out. They’re still dressing like little boys, they’re still playing video games …Lewis: Well they’ve gotten great.Davis: I love video games.Ben: Oh boy.Jules: How, in one generation, have men gone from guys like Jack Nicholson and Harrison Ford to … [Lewis, Davis, and Jason look down at themselves]Jules: Take Ben, here. A dying breed. Look and learn boys, because if you ask me, this is what cool is.Jules’s excessive drinking in this scene, which is followed by her vomiting into a rubbish bin, appears to reinforce Ben’s stable sobriety, alongside the culture of excess and rapid change associated with Jules through her gender and generation.Jules’s adoption of Ben as the model of masculinity is timely, given that she consistently encounters “sexism in business.” After every meeting with a potential CEO Jules complains of their patronising approach—calling her company a “chick site,” for example. And yet Ben echoes the sartorial style of the 1960s Mad Men era, which is suffused with sexism. The tension between Ben’s modelling of old-fashioned chivalry and those outdated sexist businessmen who never appear on-screen remains linked, however, through the iconography of the suit. In his book Mediated Nostalgia, Lizardi notes a similar tendency in contemporary media for what he calls “presentist versions of the past […] that represent a simpler time” (6) where viewers are constructed as ”uncritical citizens of our own culture” (1). By heroising Ben as a model of white middle-class managerial masculinity that is nostalgically enduring and endearing, this film betrays a yearning for such a “simpler time,” despite the complexities that hover just off-screen.Indeed, most of the other male characters in the film are found wanting in comparison to the retro masculinity of Ben. Jules’s husband Matt appears to be a perfect modern “stay-at-home-dad” who gives up his career for Jules’s business start-up. Yet he is found to be having an affair with one of the school mums. Lewis’s clothes are also condemned by Ben: “Why doesn’t anyone tuck anything in anymore?” he complains. Jason does not know how to speak to his love-interest Becky, expecting that texting and emailing sad emoticons will suffice, and Davis is unable to find a place to live. Luckily Ben can offer advice and tutelage to these men, going so far as to house Davis and give him one of his “vintage” ties to wear. Jules endorses this, saying she loves men in ties.The BriefcaseIf a feature of Ben’s experienced managerial style is longevity and stability, then these values are also attached to his briefcase. The association between Ben and his briefcase is established when the briefcase is personified during preparations for Ben’s first day: “Back in action,” Ben tells it. According to Atkinson, the briefcase is a “signifier of executive status […] entwined with a ‘macho mystique’ of concealed technology” (192). He ties this to the emergence of Cold War spy films like James Bond and traces it to the development of the laptop computer. This mix of mobility, concealment, glamour, and a touch of playboy adventurousness in a mass-produced material product manifested the values of the corporate world in latter 20th-century work culture and rendered the briefcase an important part of executive masculinity. Ben’s briefcase is initially indicative of his anachronistic position in All About Fit. While Davis opens his canvas messenger bag to reveal a smartphone, charger, USB drive, multi-cable connector, and book, Ben mirrors this by taking out his glasses case, set of pens, calculator, fliptop phone, and travel clock. Later in the film he places a print newspaper and leather bound book back into the case. Despite the association with a pre-digital age, the briefcase quickly becomes a product associated with Ben’s retro style. Lewis, at the next computer console, asks about its brand:Ben: It’s a 1973 Executive Ashburn Attaché. They don’t make it anymore.Lewis: I’m a little in love with it.Ben: It’s a classic Lewis. It’s unbeatable.The attaché case is left over from Ben’s past in executive management as VP for sales and advertising. This was a position he held for twenty years, during his past working life, which was spent with the same company for over 40 years. Ben’s long-serving employment record has the same values as his equally long-serving attaché case: it is dependable, reliable, ages well, and outlasts changes in fashion.The kind of nostalgia invested in Ben and his briefcase is reinforced extradiagetically through the musical soundtracks associated with him. Compared to the undifferentiated upbeat tracks at the workplace, Ben’s scenes feature a slower-paced sound from another era, including Ray Charles, Astrud Gilberto, Billie Holiday, and Benny Goodman. These classics are a point of connection with Jules, who declares that she loves Billie Holiday. Yet Jules is otherwise characterised by upbeat, even frantic, timing. She hates slow talkers, is always on the move, and is renowned for being late for meetings and operating on what is known as “Jules Standard Time.” In contrast, like his music, Ben is always on time: setting two alarm clocks each night, driving shorter and more efficient routes, seeing things at just the right time, and even staying at work until the boss leaves. He is reliable, steady, and orderly. He restores order both to the office junk desk and to the desk of Jules’s personal assistant Becky. These characteristics of order and timeliness are offered as an alternative to the chaos of 21st-century global flows of fashion marketing. Like his longevity, time is measured and managed around Ben. Even his name echoes that veritable keeper of time, Big Ben.The HandkerchiefThe handkerchief is another anachronistic object that Ben routinely carries, concealed inside his suit rather than flamboyantly worn on the outside pocket. A neatly ironed square of white hanky, it forms a notable part of Ben’s closet, as Davis notices and enquires about:Davis: Okay what’s the deal with the handkerchief? I don’t get that at all.Ben: It’s essential. That your generation doesn’t know that is criminal. The reason for carrying a handkerchief is to lend it. Ask Jason about this. Women cry Davis. We carry it for them. One of the last vestiges of the chivalrous gent.Indeed, when Jules’s personal assistant Becky bursts into tears because her skills and overtime go unrecognised, Ben is able to offer the hanky to Jason to give her as a kind of white flag, officially signaling a ceasefire between Becky and Jason. This scene is didactic: Ben is teaching Jason how to talk to a woman with the handkerchief as a material prop to prompt the occasion. He also offers advice to Becky to keep more regular hours, and go out and have fun (with Jason, obviously). Despite Becky declaring she “hates girls who cry at work,” this reaction to the pressures of a contemporary work culture that is irregular, chaotic, and never-ending is clearly marking gender, as the handkerchief also marks a gendered transaction of comfort.The handkerchief functions as a material marker of the “chivalrous gent” partly due to the number of times women are seen to cry in this film. In one of Ben’s first encounters with Jules she is crying in a boardroom, when it is suggested that she find a CEO to manage the company. Ben is clearly embarrassed, as is Jules, indicating the inappropriateness of such bodily emissions at work and reinforcing the emotional currency of women in the workplace. Jules again cries while discussing her marriage crisis with Ben, a scene in which Ben comments it is “the one time when he doesn’t have a hanky.” By the end of the film, when Jules and Matt are reconciling, she suggests: “It would be great if you were to carry a handkerchief.” The remaking of modern men into the retro style of Ben is more fully manifested in Davis who is depicted going to work on the last day in the film in a suit and tie. No doubt a handkerchief lurks hidden within.ConclusionThe yearning that emerges for a masculinity of yesteryear means that the intern in this film, Ben Whittaker, becomes an internal moral compass who reminds us of rapid social changes in gender and work, and of their discomfits. That this should be mapped onto an older, white, heterosexual, male body is unsurprising, given the authority traditionally invested in such bodies. Ben’s retro masculinity, however, is a fantasy from a fictional yesteryear, without the social or political forces that render those times problematic; instead, his material culture is fetishised and stripped of political analysis. Ben even becomes the voice of feminism, correcting Jules for taking the blame for Matt’s affair. Buchbinder argues that the more recent manifestations in film and television of “inadequate or incomplete” masculinity can be understood as “enacting a resistance to or even a refusal of the coercive pressure of the gender system” (235, italics in original), and yet The Intern’s yearning for a slow, orderly, mature, and knowing male hero refuses much space for alternative younger models. Despite this apparently unerring adulation of retro masculinity, however, we are reminded of the sexist social culture that suits, briefcases, and handkerchiefs materialise every time Jules encounters one of the seasoned CEOs jostling to replace her. The yearning for a stable masculinity in this film comes at the cost of politicising the past, and imagining alternative models for the future.ReferencesAtkinson, Paul. “Man in a Briefcase: The Social Construction of the Laptop Computer and the Emergence of a Type Form.” Journal of Design History 18.2 (2005): 191-205. Buchbinder, David. “Enter the Schlemiel: The Emergence of Inadequate of Incompetent Masculinities in Recent Film and Television.” Canadian Review of American Studies 38.2 (2008): 227-245.Butler, Judith. Gender Trouble. New York: Routledge, 1990.Connell, R.W. Masculinities. 2nd ed. Cambridge: Polity Press, 2005.Edwards, Tim. Fashion in Focus: Concepts, Practices and Politics. London: Routledge, 2010.Gatens, Moira. Imaginary Bodies: Ethics, Power and Corporeality. New York: Routledge, 1996.Gilleard, Chris, and Paul Higgs. Ageing, Corporeality and Embodiment. London: Anthem, 2014.Lizardi, Ryan. Mediated Nostalgia: Individual Memory and Contemporary Mass Media. 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