These Innovative Clean Beauty Products Impressed TZR Beauty Editors The Most (2024)

TZR Beauty Heroes are vetted products out of the dozens that land on our editors’ desks throughout the year. This month, TZR’s beauty team shares its favorite eco-friendly beauty buys.

Being green is both a lucrative and tricky business. The clean beauty market is estimated to be worth $22 billion by the end of 2024, but an industrywide standardized definition of what makes a product “clean” still doesn’t exist. As more and more brands launch, virtual and physical product shelves remain crowded, and greenwashing marketing lingo is running rampant. That’s why TZR is aiming to cut through the noise with our 2024 Eco-Friendly Beauty Heroes Awards.

Over the course of several months, our beauty team tested countless products in the clean beauty space that meet our requirements (you can get a quick refresh on how we define “clean” by clicking here). Now, we’re highlighting the 35 skin care, makeup, hair care, and body care essentials that have become heroes in our routines. These award-worthy picks come from innovative brands that are taking strides to create products that minimize plastic waste, reduce carbon emissions, and don’t contribute to shrinking forests. Every little bit is beneficial to the wider goal of protecting the planet, but you’ll also go to bed guilt-free after doing your nighttime skin care routine or applying your favorite makeup look before an evening out.

Ahead, you’ll discover everything from an exfoliator made with olive pits to plastic-free shampoo tablets — and so much more.

The Smoothing Cleanser

The Calming Cleansing Oil

The Hydrating Makeup Remover

The Oil-Absorbing Toner

The Gentle Exfoliator

The Peel For Sensitive Skin

The Wrinkle-Fighting Serum

The Brightening Vitamin C Serum

The Hydrating Serum

The Plumping Eye Cream

The Multitasking Daytime Moisturizer

The Non-Greasy Face Oil

The Do-It-All Balm

The Dewy Highlighter Stick

The TSA-Friendly Foundation

The Prettiest Lip Tinted Balm

The Hydrating Matte Lipstick

The Chip-Free Nail Polish

The Radiant Concealer

The Extension-Rivaling Mascara

The Non-Sticky Lip Oil

The Crunch-Free Hairspray

The Volume-Boosting Spray

The Take-Everywhere Shampoo

The Resetting Hair Mask

The Mess-Free Dry Shampoo Powder

The Heat-Protecting Leave-In

The Scalp-Soothing Treatment

The Smoothing Body Scrub

The Decadent Body Lotion

The Firming Body Oil

The Skin-Softening Body Scrub

The Plastic-Free Body Wash

The Moisturizing Body Wash

The Odor-Zapping Whole-Body Deodorant

These Innovative Clean Beauty Products Impressed TZR Beauty Editors The Most (2024)

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